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Offensive Marketing: An Action Guide to Gaining Competitive Advantage
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Bibliographic Detail
Publisher
Routledge
Publication date
January 1, 2003
Pages
256
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780750674591
ISBN-10
0750674598
Dimensions
0.75 by 6.75 by 9 in.
Weight
1.55 lbs.
Original list price
$67.95
Summaries and Reviews
Amazon.com description: Product Description: Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Editions
Paperback
The price comparison is for this edition
from Routledge (January 1, 2003)
9780750674591 | details & prices | 256 pages | 6.75 × 9.00 × 0.75 in. | 1.55 lbs | List price $67.95
About: Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes.
About: Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes.
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