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Marketing Plans That Work: Targeting Growth and Profitability
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Bibliographic Detail
Publisher Butterworth-Heinemann
Publication date November 5, 2001
Pages 254
Binding Paperback
Edition 2 sub
Book category Adult Non-Fiction
ISBN-13 9780750673075
ISBN-10 0750673079
Dimensions 0.50 by 7 by 8.75 in.
Availability§ Out of Print
Published in Great Britain
Original list price $44.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:

Marketing Plans That Work, Second Edition, is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan.

The book combines the very best of current practice with necessary theoretical and technical background. This new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. It also adds technology to its focus in response to today's need to enhance sustainable competitive advantage.

Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from this book.



* New edition of a bestseller
* Leading-edge strategies for competitive advantage in marketing and e-commerce
* Bridges new technologies and innovative marketing techniques

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Paperback
Book cover for 9780750673075
 
The price comparison is for this edition
2 sub edition from Butterworth-Heinemann (November 5, 2001)
9780750673075 | details & prices | 254 pages | 7.00 × 8.75 × 0.50 in. | 0.95 lbs | List price $44.95
About: Marketing Plans That Work, Second Edition, is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan.

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