Results for Jean-Pierre Jeannet

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Jean-Pierre Jeannet has written 11 work(s)

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International Marketing Management

By Jean-Pierre Jeannet

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Paperback:

9780685248904 | Houghton Mifflin, January 1, 1988, cover price $44.76

Instructor's Manual International Marketing Management Strategies and Cases

By Hubert D. Hennessey and Jean-Pierre Jeannet

See complete details on each edition (1 edition listed)

Hardcover:

9780395412565 | Houghton Mifflin School, January 1, 1988, cover price $3.96

Global Marketing Strategies

Product Description: "Global Marketing Strategies" earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the "global mindset," with current examples from well-known companies across Europe, Asia, and Africa, as well as both North and South America...read more

By Jean-Pierre Jeannet

See complete details on each edition (7 editions listed)

Hardcover:

9780618159505 | 5th pkg edition (Houghton Mifflin College Div, July 1, 2002), cover price $124.36

9780618159499 | 5th pkg edition (Houghton Mifflin College Div, August 1, 2001), cover price $124.36 | About this edition: The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing.

9780618071937 | 5th pkg edition (Houghton Mifflin College Div, August 1, 2000), cover price $117.16

9780395871621 | 4th edition (Houghton Mifflin College Div, December 1, 1997), cover price $117.16

9780395710456 | 3 sub edition (Houghton Mifflin College Div, April 1, 1995), cover price $86.76

2 other edition(s) in this binding (see all)

Cases in Marketing Management

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By Douglas J. Dalrymple, Jean-Pierre Jeannet and Leonard J. Parsons

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Hardcover:

9780471547464 | John Wiley & Sons Inc, January 1, 1992, cover price $96.60

Cases in International Marketing

(view table of contents)

By Christopher Gale, Jean-Pierre Jeannet and Kamran Kashani (contributor)

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Paperback:

9780130374745 | 2 sub edition (Prentice Hall, August 1, 1994), cover price $119.00

European Strategic Market Planning

By Jean-Pierre Jeannet and John Murray

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Paperback:

9780138532192 | Prentice Hall, December 1, 1996, cover price $45.00

Managing With a Global Mindset

Arguing that a massive shift in thinking is required to survive in the new market, the author reveals how to effectively facilitate that change within a team of managers. (view table of contents)

By Jean-Pierre Jeannet

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Paperback:

9780273632764 | Financial Times Management, November 1, 1999, cover price $41.99 | About this edition: Arguing that a massive shift in thinking is required to survive in the new market, the author reveals how to effectively facilitate that change within a team of managers.

Global Marketing: An Interactive Approach

Product Description: Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East...read more

By Kate Gillespie, H. David Hennessey and Jean-Pierre Jeannet

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Hardcover:

9780618005086 | Houghton Mifflin College Div, February 27, 2003, cover price $127.55 | About this edition: Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases.

Global Marketing

By Jean-Pierre Jeannet

See complete details on each edition (3 editions listed)

Hardcover:

9780618310593, titled "Global Marketing Strategies" | 6 edition (South-Western Pub, April 15, 2003), cover price $262.95

9780618071883 | Houghton Mifflin College Div, September 1, 2000, cover price $124.35

Paperback:

9780395628393 | Houghton Mifflin, December 1, 1991, cover price $68.36

Global Marking Strategies

Product Description: Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the "global mindset," with current examples from well-known companies across Europe, Asia, and Africa, as well as both North and South America...read more

By H. David Hennessey and Jean-Pierre Jeannet

See complete details on each edition (1 edition listed)

Hardcover:

9780618311910 | 6 pck edition (Houghton Mifflin College Div, January 1, 2004), cover price $139.16 | About this edition: Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses.

Global Account Management: Creating Value

By Jean-Pierre Jeannet

See complete details on each edition (2 editions listed)

Hardcover:

9780470848920 | John Wiley & Sons Inc, August 22, 2003, cover price $90.00

Miscellaneous:

9780470871416 | John Wiley & Sons Inc, December 7, 2004, cover price $65.00

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