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Global Marketing Strategies
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Houghton Mifflin College Div
Publication date
April 1, 1995
Binding
Hardcover
Edition
3 sub
Book category
Adult Non-Fiction
ISBN-13
9780395710456
ISBN-10
0395710456
Dimensions
1.50 by 7.75 by 9.50 in.
Weight
3.45 lbs.
Availability§
Out of Print
Original list price
$86.76
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
Editions
Hardcover
With H. David Hennessey |
6 pck edition from Houghton Mifflin College Div (July 9, 2004)
9780618311927 | details & prices | 613 pages | 8.00 × 9.50 × 1.50 in. | 3.58 lbs | List price $246.95
About: "Global Marketing Strategies" earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses.
About: "Global Marketing Strategies" earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses.
With H. David Hennessey |
5th pkg edition from Houghton Mifflin College Div (July 1, 2002)
9780618159505 | details & prices | 8.00 × 9.50 × 1.75 in. | 4.30 lbs | List price $124.36
With H. David Hennessey |
5th pkg edition from Houghton Mifflin College Div (August 1, 2001)
9780618159499 | details & prices | 6.00 × 9.75 × 2.00 in. | 4.30 lbs | List price $124.36
About: The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing.
About: The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing.
With H. David Hennessey |
5th pkg edition from Houghton Mifflin College Div (August 1, 2000)
9780618071937 | details & prices | 8.00 × 9.50 × 1.75 in. | 3.90 lbs | List price $117.16
With Hubert David Hennessey |
4th edition from Houghton Mifflin College Div (December 1, 1997)
9780395871621 | details & prices | 918 pages | 7.75 × 9.25 × 1.75 in. | 3.55 lbs | List price $117.16
The price comparison is for this edition
With H. David Hennessey |
3 sub edition from Houghton Mifflin College Div (April 1, 1995)
9780395710456 | details & prices | 7.75 × 9.50 × 1.50 in. | 3.45 lbs | List price $86.76
About: The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing.
About: The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing.
With David Meintrup, Peter Goos |
2nd edition from Houghton Mifflin (December 1, 1991)
9780395589038 | details & prices | 8.00 × 9.75 × 1.50 in. | 3.35 lbs | List price $59.96
This edition also contains Statistics With Jmp: Graphs, Descriptive Statistics and Probability
About: The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing.
This edition also contains Statistics With Jmp: Graphs, Descriptive Statistics and Probability
About: The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing.
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