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Global Marketing: An Interactive Approach
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Hardcover
from Houghton Mifflin College Div (February 27, 2003)
9780618005086 | details & prices | 553 pages | 8.25 × 10.00 × 1.25 in. | 2.85 lbs | List price $127.55
About: Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases.
About: Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases.