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Kate Gillespie has written 6 work(s)
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Paperback:
9780618882915 | 2 pck edition (Houghton Mifflin College Div, August 17, 2006), cover price $163.56
Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Second Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.
Hardcover:
9780618659531 | South-Western Pub, February 1, 2006, cover price $240.00 | About this edition: Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases.
Paperback:
9780618819584 | 2 pck edition (Houghton Mifflin College Div, April 18, 2006), cover price $163.56
Paperback:
9780618710010 | Houghton Mifflin College Div, October 29, 2005, cover price $120.76
Product Description: Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East...read more
Hardcover:
9780618005086 | Houghton Mifflin College Div, February 27, 2003, cover price $127.55 | About this edition: Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases.
Hardcover:
9780813013671 | Univ Pr of Florida, October 1, 1995, cover price $59.95
Hardcover:
9780275911713 | Praeger Pub Text, February 1, 1984, cover price $84.00 | About this edition: Here is an innovative study of the tripartite relationship among government, foreign investors and local private investors.
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