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H. David Hennessey has written 4 work(s)
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Hardcover:
9780765642950 | 4th edition (Routledge, July 28, 2015), cover price $179.95
9781439039434 | 3 edition (South-Western Pub, February 1, 2010), cover price $339.95
Paperback:
9781428830745 | Academic Internet Pub Inc, August 31, 2007, cover price $32.95
Product Description: Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the "global mindset," with current examples from well-known companies across Europe, Asia, and Africa, as well as both North and South America...read more
Hardcover:
9780618311910 | 6 pck edition (Houghton Mifflin College Div, January 1, 2004), cover price $139.16 | About this edition: Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses.
Product Description: Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East...read more
Hardcover:
9780618005086 | Houghton Mifflin College Div, February 27, 2003, cover price $127.55 | About this edition: Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases.
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