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Anders Gustafsson has written 6 work(s)
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Cover for 9783322845115 Cover for 9783540404798 Cover for 9783540714033 Cover for 9783642090561 Cover for 9781860946691 Cover for 9780787961565 Cover for 9780470448212 Cover for 9780787970673 Cover for 9780787953102 Cover for 9789144015590
cover image for 9783322845115
Product Description: Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.
By Anders Gustafsson (editor)

Paperback:

9783322845115 | Reprint edition (Gabler, February 19, 2012), cover price $129.00 | About this edition: Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.

cover image for 9783642090561
Product Description: This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory)...read more

Hardcover:

9783540714033 | 4th edition (Springer Verlag, December 4, 2007), cover price $159.00 | About this edition: This fascinating book covers all the recent developments in conjoint analysis.
9783540404798 | 3 edition (Springer Verlag, September 1, 2003), cover price $159.00 | About this edition: The book covers all recent developments in Conjoint Analysis.

Paperback:

9783642090561 | 4th edition (Springer Verlag, November 10, 2010), cover price $159.00 | About this edition: This fascinating book covers all the recent developments in conjoint analysis.

cover image for 9781860946691
Product Description: This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services...read more
By Bo Edvardsson (editor), Anders Gustafsson (editor), Per Kristensson (editor), Peter Magnusson (editor) and Jonas Matthing (editor)

Hardcover:

9781860946691 | Imperial College Pr, November 1, 2006, cover price $140.00 | About this edition: This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development.

cover image for 9780470448212
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

Hardcover:

9780787961565 | 1 edition (Jossey-Bass Inc Pub, May 21, 2003), cover price $32.95 | About this edition: Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile.

Paperback:

9780470448212 | Jossey-Bass Inc Pub, September 9, 2008, cover price $44.00

Miscellaneous:

9780787970673 | 1 edition (Jossey-Bass Inc Pub, June 17, 2003), cover price $34.95

cover image for 9780787953102
Product Description: A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links all of the key measures of customer satisfaction with marketing strategy and product development to guarantee excellent customer service...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780787953102 | Jossey-Bass Inc Pub, August 1, 2000, cover price $50.00 | About this edition: A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits.

cover image for 9789144015590
Product Description: Most companies that want to compete in today's markets try to differentiate thenselves with the innovative services. New Service Development and Innovation in the New Economy focuses on the introduction and development of new competitive services...read more (view table of contents, read Amazon.com's description)

Paperback:

9789144015590 | Professional Pub Service, January 1, 2000, cover price $21.50 | About this edition: Most companies that want to compete in today's markets try to differentiate thenselves with the innovative services.

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