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100 Ideas That Changed Advertising
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Bibliographic Detail
Publisher
Laurence King Pub
Publication date
January 6, 2015
Pages
216
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781780672342
ISBN-10
1780672349
Dimensions
1 by 10 by 12 in.
Weight
1 lbs.
Original list price
$29.95
Amazon.com says people who bought this book also bought:
100 Ideas That Changed Photography | 100 Ideas That Changed Fashion | 100 Ideas That Changed Graphic Design | 100 Ideas That Changed Art | 100 Ideas That Changed the Web | How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world | Steal Like an Artist | Logo Design Love | Designing Brand Identity
100 Ideas That Changed Photography | 100 Ideas That Changed Fashion | 100 Ideas That Changed Graphic Design | 100 Ideas That Changed Art | 100 Ideas That Changed the Web | How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world | Steal Like an Artist | Logo Design Love | Designing Brand Identity
Summaries and Reviews
Amazon.com description: Product Description: A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry.
Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics.
Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.
Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics.
Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.
Editions
Paperback
The price comparison is for this edition
from Laurence King Pub (January 6, 2015)
9781780672342 | details & prices | 216 pages | 10.00 × 12.00 × 1.00 in. | 1.95 lbs | List price $29.95
About: A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry.
About: A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry.
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