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Logo Design Love: A Guide to Creating Iconic Brand Identities
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Bibliographic Detail
Publisher Peachpit Pr
Publication date August 20, 2014
Pages 226
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9780321985200
ISBN-10 0321985206
Dimensions 0.50 by 6.75 by 9 in.
Weight 1.30 lbs.
Original list price $39.99
Summaries and Reviews
Amazon.com description: Product Description: Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you'll learn:
  • Best practices for extending a logo into a complete brand identity system
  • Why one logo is more effective than another
  • How to create your own iconic designs
  • What sets some designers above the rest
  • 31 practical design tips for creating logos that last


Editions
Paperback
Book cover for 9780321660763 Book cover for 9780321985200
 
The price comparison is for this edition
2 edition from Peachpit Pr (August 20, 2014)
9780321985200 | details & prices | 226 pages | 6.75 × 9.00 × 0.50 in. | 1.30 lbs | List price $39.99
About: Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
1 edition from New Riders Pub (December 18, 2009)
9780321660763 | details & prices | 216 pages | 7.25 × 9.00 × 1.00 in. | 0.90 lbs | List price $44.99
About: There are a lot of books out there that show collections of logos.

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