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Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date November 6, 2012
Pages 326
Binding Hardcover
Edition 4th
Book category Adult Non-Fiction
ISBN-13 9781118099209
ISBN-10 1118099206
Dimensions 1 by 8.75 by 11.25 in.
Weight 2.80 lbs.
Original list price $45.00
Summaries and Reviews
Amazon.com description: Product Description: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

  • Features more than 30 all-new case studies showing best practices and world-class
  • Updated to include more than 35 percent new material
  • Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity


Editions
Hardcover
Book cover for 9780470401422 Book cover for 9781118099209
 
The price comparison is for this edition
4th edition from John Wiley & Sons Inc (November 6, 2012)
9781118099209 | details & prices | 326 pages | 8.75 × 11.25 × 1.00 in. | 2.80 lbs | List price $45.00
About: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.
3 edition from John Wiley & Sons Inc (August 31, 2009)
9780470401422 | details & prices | 320 pages | 8.75 × 1.25 × 0.75 in. | 2.80 lbs | List price $45.00
About: Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit.
Miscellaneous
3 edition from John Wiley & Sons Inc (February 12, 2010)
9780470639382 | details & prices | List price $45.00

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