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branding marketing matches 234 work(s)
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Cover for 9781137582003 Cover for 9781349845088 Cover for 9781250080684 Cover for 9781250118011 Cover for 9781522635185 Cover for 9781944659042 Cover for 9781944659059 Cover for 9780814437391 Cover for 9781440342677 Cover for 9780231174268 Cover for 9781599185897 Cover for 9781522501107 Cover for 9781522503323 Cover for 9781119145875 Cover for 9781501300028 Cover for 9780749471378 Cover for 9780749471910 Cover for 9780415443265 Cover for 9780415443272 Cover for 9781138804692 Cover for 9781138839410 Cover for 9781138839427 Cover for 9781742577890 Cover for 9788132105220 Cover for 9789351505518 Cover for 9781632650122 Cover for 9789351503163 Cover for 9780370312545 Cover for 9781138133884 Cover for 9780373023097 Cover for 9781907794568 Cover for 9780262018760 Cover for 9780522844047 Cover for 9780500291924 Cover for 9781138786820 Cover for 9781138786837
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Hardcover:

9781137582003 | Palgrave Macmillan, March 14, 2016, cover price $40.00

Paperback:

9781349845088 | Reprint edition (Palgrave Macmillan, May 6, 2017), cover price $79.99

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Hardcover:

9781473629226 | Hodder & Stoughton, March 10, 2016, cover price $30.20
9781250080684 | St Martins Pr, February 23, 2016, cover price $25.99

Paperback:

9781250118011 | Reprint edition (Picador USA, February 14, 2017), cover price $16.00

CD/Spoken Word:

9781522635185 | Mp3 una edition (Audible Studios on Brilliance audio, March 15, 2016), cover price $9.99

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Hardcover:

9781944659042 | World Scientific Pub Co Inc, September 6, 2016, cover price $75.00

Paperback:

9781944659059 | World Scientific Pub Co Inc, September 5, 2016, cover price $38.00

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Product Description: Applying cutting-edge psychiatric theories to an analysis of online Taliban literature in four languages, Neil Krishan Aggarwal constructs a game-changing narrative of the organization's broad appeal and worldview.Aggarwal, a cultural psychiatrist, focuses on the Taliban's creation of culture, evoking religion in Arabic and English writings, nationalism in Dari sources, and regionalism in Urdu texts...read more

Hardcover:

9780231174268 | Columbia Univ Pr, May 24, 2016, cover price $60.00 | About this edition: Applying cutting-edge psychiatric theories to an analysis of online Taliban literature in four languages, Neil Krishan Aggarwal constructs a game-changing narrative of the organization's broad appeal and worldview.

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Product Description: If You Don’t Define Your Brand, Someone Else Will Define It for YouSharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields...read more

Paperback:

9781599185897 | Entrepreneur Pr, June 14, 2016, cover price $21.95 | About this edition: If You Don’t Define Your Brand, Someone Else Will Define It for YouSharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.

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Product Description: Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brands reputation with a single viral post, or spark a political movement with a hashtag...read more
By Punita Duhan (editor)

Hardcover:

9781522503323 | Business Science Reference, May 31, 2016, cover price $195.00 | About this edition: Each consumer now has the power to be a journalist, reviewer, and whistle blower.

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Product Description: From Wiley Publishing comes the global release of the most researched, documented, and comprehensive manifesto on experiential marketing ever written. As customers take control over what, when, why, and how they buy products and services, brands are facing the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago...read more

Hardcover:

9781119145875 | John Wiley & Sons Inc, April 18, 2016, cover price $29.00 | About this edition: From Wiley Publishing comes the global release of the most researched, documented, and comprehensive manifesto on experiential marketing ever written.

Hardcover:

9780803278646 | Univ of Nebraska Pr, March 1, 2016, cover price $24.95

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Product Description: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years...read more

Hardcover:

9781138804685 | 2 edition (Routledge, November 30, 2015), cover price $160.00
9780415443265 | 1 edition (Routledge, February 20, 2009), cover price $180.00 | About this edition: For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority.

Paperback:

9781138804692 | 2 pap/psc edition (Routledge, December 1, 2015), cover price $59.95 | About this edition: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority.
9780415443272 | Routledge, February 20, 2009, cover price $58.95 | About this edition: For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority.

Miscellaneous:

9780203996171 | Routledge, December 19, 2008, cover price $47.95

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Product Description: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands...read more

Hardcover:

9781138839410 | 2 edition (Psychology Pr, December 18, 2015), cover price $155.00 | About this edition: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning.

Paperback:

9781138839427 | 2 edition (Psychology Pr, December 21, 2015), cover price $52.95 | About this edition: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning.

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Product Description: Do you want a new job? An increase in salary? Not sure of the value of your ‘personal brand’? Are you using LinkedIn? Know how to network through social media? Do you need help with your résumé? THEN THIS IS THE CAREER GUIDE FOR YOU! This compelling book will help you to identify what you’re really good at and discover how to market and sell yourself using the power of your personal brand...read more

Paperback:

9781742577890 | New Holland Pub Pty Ltd, January 5, 2016, cover price $19.99 | About this edition: Do you want a new job?

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Product Description: Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands. “Globalization” and “technology” are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered in the book...read more

Paperback:

9789351505518 | 2 edition (Sage Pubns Pvt Ltd, December 14, 2015), cover price $24.00 | About this edition: Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands.
9788132105220 | Sage Pubns Pvt Ltd, November 10, 2010, cover price $28.00 | About this edition: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers.

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Product Description: Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty...read more
By Harry Beckwith (foreword by)

Paperback:

9781632650122 | Career Pr Inc, November 23, 2015, cover price $15.99 | About this edition: Corporations can no longer just worship the bottom line.
9780538878111, titled "Business English: Telecourse Guide" | 6 edition (South-Western Pub, August 1, 1998), cover price $31.95 | also contains Business English: Telecourse Guide | About this edition: Book by Guffey, Mary Ellen

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Product Description: New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done...read more

Hardcover:

9789351503163 | Sage Pubns Pvt Ltd, January 19, 2016, cover price $85.00 | About this edition: New ideas change the world.

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Product Description: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies...read more

Hardcover:

9781138133884 | Routledge, October 29, 2015, cover price $165.00 | About this edition: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.
9780370312545, titled "Roger Mucks in" | Bodley Head, June 1, 1989, cover price $12.50 | also contains Roger Mucks in

Paperback:

9780373023097, titled "Pride's Master" | Harlequin Books, June 1, 1980, cover price $1.25 | also contains Pride''s Master

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Product Description: The luxury market has long been the exception. Protected for decades and even centuries from swings in economic fate and taste by consumers with money and demands for something extraordinary, the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market...read more

Hardcover:

9781907794568 | Atlasbooks Dist Serv, September 15, 2014, cover price $32.99 | About this edition: The luxury market has long been the exception.

Biography of one of the outstanding characters of Australia's earliest days, showing us Marsden in all his strengths and weaknesses and in his many roles, including valiant missionary in New Zealand and the Pacific, improving farmer, assiduous parson, stern magistrate and meddler in politics.

Hardcover:

9780262018760 | Mit Pr, March 1, 2013, cover price $27.95

Paperback:

9780262528337 | Mit Pr, August 21, 2015, cover price $17.95
9780522844047, titled "Samuel Marsden: The Great Survivor" | Melbourne Univ Pr, June 1, 1977, cover price $19.95 | also contains Samuel Marsden: The Great Survivor | About this edition: Biography of one of the outstanding characters of Australia's earliest days, showing us Marsden in all his strengths and weaknesses and in his many roles, including valiant missionary in New Zealand and the Pacific, improving farmer, assiduous parson, stern magistrate and meddler in politics.

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Product Description: Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approach The “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment...read more

Paperback:

9780500291924 | Thames & Hudson, July 14, 2015, cover price $24.95 | About this edition: Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approach The “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.

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Product Description: From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts...read more
By Jill Avery (editor)

Hardcover:

9781138786820, titled "Strong Brands, Strong Relationships" | Routledge, June 15, 2015, cover price $160.00 | About this edition: From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume.

Paperback:

9781138786837, titled "Strong Brands, Strong Relationships" | Routledge, June 11, 2015, cover price $65.95 | About this edition: From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume.

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