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branding marketing matches 234 work(s)
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Cover for 9781137582003 Cover for 9781349845088 Cover for 9781250080684 Cover for 9781250118011 Cover for 9781522635185 Cover for 9781944659042 Cover for 9781944659059 Cover for 9780814437391 Cover for 9780231174268 Cover for 9781599185897 Cover for 9781522503323 Cover for 9781522501107 Cover for 9781119145875 Cover for 9781501300028 Cover for 9780803278646 Cover for 9780749471378 Cover for 9780749471910 Cover for 9780415443265 Cover for 9781138804685 Cover for 9780415443272 Cover for 9781138804692 Cover for 9781138839410 Cover for 9781138839427 Cover for 9781742577890 Cover for 9788132105220 Cover for 9789351505518 Cover for 9781632650122 Cover for 9789351503163 Cover for 9780370312545 Cover for 9781138133884 Cover for 9780373023097 Cover for 9781907794568 Cover for 9780262018760 Cover for 9780262528337 Cover for 9780522844047 Cover for 9781138786820 Cover for 9781138786837
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Hardcover:

9781137582003 | Palgrave Macmillan, March 14, 2016, cover price $40.00

Paperback:

9781349845088 | Reprint edition (Palgrave Macmillan, May 6, 2017), cover price $79.99

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Hardcover:

9781473629226 | Hodder & Stoughton, March 10, 2016, cover price $30.20
9781250080684 | St Martins Pr, February 23, 2016, cover price $25.99

Paperback:

9781250118011 | Reprint edition (Picador USA, February 14, 2017), cover price $16.00

CD/Spoken Word:

9781522635185 | Mp3 una edition (Audible Studios on Brilliance audio, March 15, 2016), cover price $9.99

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Hardcover:

9781944659042 | World Scientific Pub Co Inc, September 6, 2016, cover price $75.00

Paperback:

9781944659059 | World Scientific Pub Co Inc, September 5, 2016, cover price $38.00

cover image for 9780803278646

Hardcover:

9780803278646 | Univ of Nebraska Pr, March 1, 2016, cover price $24.95

cover image for 9781138804692
Product Description: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years...read more

Hardcover:

9781138804685 | 2 edition (Routledge, November 30, 2015), cover price $160.00
9780415443265 | 1 edition (Routledge, February 20, 2009), cover price $180.00 | About this edition: For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority.

Paperback:

9781138804692 | 2 pap/psc edition (Routledge, December 1, 2015), cover price $59.95 | About this edition: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority.
9780415443272 | Routledge, February 20, 2009, cover price $58.95 | About this edition: For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority.

Miscellaneous:

9780203996171 | Routledge, December 19, 2008, cover price $47.95

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Hardcover:

9781138839410 | 2 edition (Psychology Pr, December 18, 2015), cover price $155.00

Paperback:

9781138839427 | 2 edition (Psychology Pr, December 21, 2015), cover price $52.95

cover image for 9789351505518
Product Description: Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands. “Globalization” and “technology” are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered in the book...read more

Paperback:

9789351505518 | 2 edition (Sage Pubns Pvt Ltd, December 14, 2015), cover price $24.00 | About this edition: Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands.
9788132105220 | Sage Pubns Pvt Ltd, November 10, 2010, cover price $28.00

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Book by Guffey, Mary Ellen
By Harry Beckwith (foreword by)

Paperback:

9781632650122 | Career Pr Inc, November 23, 2015, cover price $15.99
9780538878111, titled "Business English: Telecourse Guide" | 6 edition (South-Western Pub, August 1, 1998), cover price $31.95 | also contains Business English: Telecourse Guide | About this edition: Book by Guffey, Mary Ellen

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Hardcover:

9789351503163 | Sage Pubns Pvt Ltd, January 19, 2016, cover price $85.00

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Product Description: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies...read more

Hardcover:

9781138133884 | Routledge, October 29, 2015, cover price $165.00 | About this edition: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.
9780370312545, titled "Roger Mucks in" | Bodley Head, June 1, 1989, cover price $12.50 | also contains Roger Mucks in

Paperback:

9780373023097, titled "Pride's Master" | Harlequin Books, June 1, 1980, cover price $1.25 | also contains Pride''s Master

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Product Description: The luxury market has long been the exception. Protected for decades and even centuries from swings in economic fate and taste by consumers with money and demands for something extraordinary, the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market...read more

Hardcover:

9781907794568 | Atlasbooks Dist Serv, September 15, 2014, cover price $32.99 | About this edition: The luxury market has long been the exception.

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Biography of one of the outstanding characters of Australia's earliest days, showing us Marsden in all his strengths and weaknesses and in his many roles, including valiant missionary in New Zealand and the Pacific, improving farmer, assiduous parson, stern magistrate and meddler in politics.

Hardcover:

9780262018760 | Mit Pr, March 1, 2013, cover price $27.95

Paperback:

9780262528337 | Mit Pr, August 21, 2015, cover price $17.95
9780522844047, titled "Samuel Marsden: The Great Survivor" | Melbourne Univ Pr, June 1, 1977, cover price $19.95 | also contains Samuel Marsden: The Great Survivor | About this edition: Biography of one of the outstanding characters of Australia's earliest days, showing us Marsden in all his strengths and weaknesses and in his many roles, including valiant missionary in New Zealand and the Pacific, improving farmer, assiduous parson, stern magistrate and meddler in politics.

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By Jill Avery (editor)

Hardcover:

9781138786820, titled "Strong Brands, Strong Relationships" | Routledge, June 15, 2015, cover price $160.00

Paperback:

9781138786837, titled "Strong Brands, Strong Relationships" | Routledge, June 11, 2015, cover price $65.95

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