Product Description: A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry.Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry...read more

Product Description: Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning...read more

Product Description: This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers...read more

Product Description: Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue...read more

Product Description: Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue...read more (view table of contents, read Amazon.com's description)

Product Description: In this, their fifth collaboration, award-winning authors Timothy C. Fabrizio and George F. Paul examine the fascinating and collectible field of phonograph advertising. Whether pragmatic, inspirational, or merely avaricious, talking machine promotion assumed a variety of mantles during its first fifty years...read more

Provides a social history of advertising in America, from its origins in the 1600s to the present, showing how it has influenced and been influenced by American culture.

Reproductions of advertising art from newspapers, magazines, and posters are accompanied by a survey of the development of advertising from its beginnings in the 1880s to the present