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Public Communication Campaigns
By
Charles K. Atkin (editor) and
Ronald E. Rice (editor)
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Bibliographic Detail
Publisher
Sage Pubns
Publication date
March 6, 2012
Pages
376
Binding
Paperback
Edition
4th
Book category
Adult Non-Fiction
ISBN-13
9781412987707
ISBN-10
1412987709
Dimensions
0.75 by 7.25 by 8.75 in.
Weight
1.42 lbs.
Original list price
$99.00
Summaries and Reviews
Editions
Hardcover
With Charles K. Atkin (other contributor) |
3 edition from Sage Pubns (November 17, 2000)
9780761922056 | details & prices | 428 pages | 6.25 × 9.25 × 1.00 in. | 1.50 lbs | List price $138.00
With Charles K. Atkin |
2 sub edition from Sage Pubns (May 1, 1989)
9780803932623 | details & prices | 5.50 × 8.75 × 1.25 in. | 1.50 lbs | List price $58.00
About: This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research.
About: This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research.
With William J. Paisley (other contributor) |
from Sage Pubns (June 1, 1981)
9780803915787 | details & prices | 313 pages | List price $25.00
About: Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns.
About: Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns.
Paperback
The price comparison is for this edition
With Charles K. Atkin (other contributor) |
4th edition from Sage Pubns (March 6, 2012)
9781412987707 | details & prices | 376 pages | 7.25 × 8.75 × 0.75 in. | 1.42 lbs | List price $99.00
With Charles K. Atkin (other contributor) |
3 edition from Sage Pubns (November 17, 2000)
9780761922063 | details & prices | 428 pages | 5.75 × 8.75 × 1.00 in. | 1.30 lbs | List price $76.00
About: In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns.
About: In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns.
With Charles K. Atkin (other contributor), William J. Paisley (other contributor) |
2 edition from Sage Pubns (June 1, 1989)
9780803932630 | details & prices | 5.75 × 8.75 × 1.25 in. | 1.30 lbs | List price $73.00
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