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Public Communication Campaigns
By
Ronald E. Rice and
Charles K. Atkin
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Bibliographic Detail
Publisher
Sage Pubns
Publication date
May 1, 1989
Binding
Hardcover
Edition
2 sub
Book category
Adult Non-Fiction
ISBN-13
9780803932623
ISBN-10
0803932626
Dimensions
1.25 by 5.50 by 8.75 in.
Weight
1.50 lbs.
Availability§
Out of Print
Original list price
$58.00
§As reported by publisher
Amazon.com says people who bought this book also bought:
Advertising Campaign Strategy | Needs Assessment | Health Communication Message Design | Public Communication Campaigns | Qualitative Methods In Public Health | Momentum | Ground Wars | The World Health Report 2000
Advertising Campaign Strategy | Needs Assessment | Health Communication Message Design | Public Communication Campaigns | Qualitative Methods In Public Health | Momentum | Ground Wars | The World Health Report 2000
Summaries and Reviews
Amazon.com description: Product Description: This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade's research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India; and challenge some of the basic assumptions about the role of mass media in campaigns.
Editions
Hardcover
With Charles K. Atkin (other contributor) |
3 edition from Sage Pubns (November 17, 2000)
9780761922056 | details & prices | 428 pages | 6.25 × 9.25 × 1.00 in. | 1.50 lbs | List price $138.00
The price comparison is for this edition
With Charles K. Atkin |
2 sub edition from Sage Pubns (May 1, 1989)
9780803932623 | details & prices | 5.50 × 8.75 × 1.25 in. | 1.50 lbs | List price $58.00
About: This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research.
About: This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research.
With William J. Paisley (other contributor) |
from Sage Pubns (June 1, 1981)
9780803915787 | details & prices | 313 pages | List price $25.00
About: Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns.
About: Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns.
Paperback
With Charles K. Atkin (other contributor) |
4th edition from Sage Pubns (March 6, 2012)
9781412987707 | details & prices | 376 pages | 7.25 × 8.75 × 0.75 in. | 1.42 lbs | List price $99.00
With Charles K. Atkin (other contributor) |
3 edition from Sage Pubns (November 17, 2000)
9780761922063 | details & prices | 428 pages | 5.75 × 8.75 × 1.00 in. | 1.30 lbs | List price $76.00
About: In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns.
About: In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns.
With Charles K. Atkin (other contributor), William J. Paisley (other contributor) |
2 edition from Sage Pubns (June 1, 1989)
9780803932630 | details & prices | 5.75 × 8.75 × 1.25 in. | 1.30 lbs | List price $73.00
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