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Ronald E. Rice has written 7 work(s)
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Hardcover:
9780805858143 | 1 edition (Routledge, May 1, 2006), cover price $140.00
Paperback:
9780805858150 | Routledge, June 30, 2006, cover price $51.95
Hardcover:
9780262112697 | Mit Pr, September 9, 2002, cover price $12.75
(view table of contents)
Hardcover:
9780262182140 | Mit Pr, September 1, 2001, cover price $52.00
Product Description: With the popularity of the Internet, more and more people are turning to their computers for health information, advice, support and services. With its information based firmly on research, The Internet and Health Communication provides an in-depth analysis of the changes in human communication and health care resulting from the Internet revolution...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780761922322 | Sage Pubns, November 1, 2000, cover price $94.95 | About this edition: With the popularity of the Internet, more and more people are turning to their computers for health information, advice, support and services.
Paperback:
9780761922339 | Sage Pubns, November 17, 2000, cover price $84.00 | About this edition: With the popularity of the Internet, more and more people are turning to their computers for health information, advice, support and services.
This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade's research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India; and challenge some of the basic assumptions about the role of mass media in campaigns.
Hardcover:
9780761922056 | 3 edition (Sage Pubns, November 17, 2000), cover price $138.00
9780803932623 | 2 sub edition (Sage Pubns, May 1, 1989), cover price $58.00 | About this edition: This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research.
9780803915787 | Sage Pubns, June 1, 1981, cover price $25.00 | About this edition: Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns.
Paperback:
9781412987707 | 4th edition (Sage Pubns, March 6, 2012), cover price $99.00
9780761922063 | 3 edition (Sage Pubns, November 17, 2000), cover price $76.00 | About this edition: In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns.
9780803932630 | 2 edition (Sage Pubns, June 1, 1989), cover price $73.00
Managing Organizational Innovation: The Evolution from Word Processing to Office Information Systems
Hardcover:
9780231063982 | Columbia Univ Pr, September 1, 1987, cover price $94.00
The New Media seeks to fill several gaps in the growing literature on the uses, impacts, and implications of the new media explosion: between policy and academic research, between practical management texts and abstract speculation about the future of the office, and across communication literature in general. Taking a communication research perspective, The New Media provides state-of-the-art summaries of recent research in a single integrated source, and in accessible language. Anyone seeking a firm foundation for understanding the impact and future uses of the new communication media will benefit from reading this volume. It is both timely and full of insight. `A theoretical and academic approach provides valuable insigh
Hardcover:
9780803922716 | Sage Pubns, May 1, 1984, cover price $32.50 | About this edition: The New Media seeks to fill several gaps in the growing literature on the uses, impacts, and implications of the new media explosion: between policy and academic research, between practical management texts and abstract speculation about the future of the office, and across communication literature in general.
Paperback:
9780803922723 | Sage Pubns, May 1, 1984, cover price $16.95
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