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Public Communication Campaigns
By
Ronald E. Rice (editor) and
William J. Paisley (editor)
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Bibliographic Detail
Publisher
Sage Pubns
Publication date
June 1, 1981
Pages
313
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780803915787
ISBN-10
0803915780
Availability§
Out of Print
Original list price
$25.00
Subjects
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess needs and goals, plan a campaign, evaluate its success, and select appropriate media.
′The relevance of this book for the audience of this journal is beyond doubt. Almost everyday we see posters, magazine articles, tv advertisements or announcements on how to plan our families, to conserve our energy, to reduce environmental pollution, to save our forests, etc...Now the time is ripe to make a state-of-the-art assessment of the field
Editions
Hardcover
With Charles K. Atkin (other contributor) |
3 edition from Sage Pubns (November 17, 2000)
9780761922056 | details & prices | 428 pages | 6.25 × 9.25 × 1.00 in. | 1.50 lbs | List price $138.00
With Charles K. Atkin |
2 sub edition from Sage Pubns (May 1, 1989)
9780803932623 | details & prices | 5.50 × 8.75 × 1.25 in. | 1.50 lbs | List price $58.00
About: This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research.
About: This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research.
The price comparison is for this edition
With William J. Paisley (other contributor) |
from Sage Pubns (June 1, 1981)
9780803915787 | details & prices | 313 pages | List price $25.00
About: Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns.
About: Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns.
Paperback
With Charles K. Atkin (other contributor) |
4th edition from Sage Pubns (March 6, 2012)
9781412987707 | details & prices | 376 pages | 7.25 × 8.75 × 0.75 in. | 1.42 lbs | List price $99.00
With Charles K. Atkin (other contributor) |
3 edition from Sage Pubns (November 17, 2000)
9780761922063 | details & prices | 428 pages | 5.75 × 8.75 × 1.00 in. | 1.30 lbs | List price $76.00
About: In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns.
About: In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns.
With Charles K. Atkin (other contributor), William J. Paisley (other contributor) |
2 edition from Sage Pubns (June 1, 1989)
9780803932630 | details & prices | 5.75 × 8.75 × 1.25 in. | 1.30 lbs | List price $73.00
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