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Strategic Market Management
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date January 1, 1995
Binding Paperback
Edition 4 sub
Book category Adult Non-Fiction
ISBN-13 9780471309567
ISBN-10 0471309567
Dimensions 0.50 by 6 by 8.75 in.
Weight 1.20 lbs.
Availability§ Out of Print
Original list price $49.70
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: The development, evaluation and implementation of business strategies are the key to successful management. This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), investment decisions and implementation. This edition contains new sections on economic value analysis, TQM, the virtual corporation, competitor image and personality, exchanging assets and skills, the borderless organization, and reengineering. Includes additional material on quality function deployment, brand extension tactics, strategic vision, opportunism and alliances.

Editions
Paperback
Book cover for 9780470056233 Book cover for 9780470317242 Book cover for 9780471177432 Book cover for 9780471309567 Book cover for 9780471415725 Book cover for 9780471484264 Book cover for 9780471725541 Book cover for 9781118582862
 
10th edition from John Wiley & Sons Inc (October 21, 2013)
9781118582862 | details & prices | 326 pages | 7.50 × 9.25 × 0.50 in. | 1.06 lbs | List price $163.30
9 edition from John Wiley & Sons Inc (December 30, 2009)
9780470317242 | details & prices | 341 pages | 6.00 × 8.75 × 0.50 in. | 0.85 lbs | List price $154.80
8 edition from John Wiley & Sons Inc (March 30, 2007)
9789990193947 | details & prices | List price $0.02
8 edition from John Wiley & Sons Inc (March 9, 2007)
9780470056233 | details & prices | 322 pages | 7.25 × 9.00 × 0.50 in. | 0.78 lbs | List price $137.75
7 edition from Academic Internet Pub Inc (October 30, 2006)
9781428807006 | details & prices | 249 pages | 8.00 × 10.75 × 0.75 in. | 1.30 lbs | List price $31.95
6 edition from Academic Internet Pub Inc (October 30, 2006)
9781428806313 | details & prices | 245 pages | 8.25 × 11.00 × 0.75 in. | 1.25 lbs | List price $31.95
7 edition from John Wiley & Sons Inc (June 10, 2005)
9780471725541 | details & prices | List price $34.95
About: The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience.
from John Wiley & Sons Inc (March 26, 2004)
9780471484264 | details & prices | 352 pages | 6.25 × 9.00 × 0.75 in. | 0.96 lbs | List price $106.50
About: "Unquestionably the most comprehensive treatment available on the subject.
from John Wiley & Sons Inc (July 1, 2001)
9780471415725 | details & prices | 338 pages | 5.75 × 9.25 × 0.50 in. | 0.95 lbs | List price $68.20
About: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
With Ole Stegmann Mikkelsen (other contributor), Antony Paulraj (other contributor), Jan Stentoft (other contributor) | from John Wiley & Sons Inc (July 1, 1998)
9780471177432 | details & prices | 330 pages | 6.25 × 9.25 × 0.75 in. | 1.05 lbs | List price $68.20
This edition also contains Doing Business in India: Selected Themes to Consider
About: The Art of Developing, Evaluating, and Implementing Successful Strategies!
The price comparison is for this edition
4 sub edition from John Wiley & Sons Inc (January 1, 1995)
9780471309567 | details & prices | 6.00 × 8.75 × 0.50 in. | 1.20 lbs | List price $49.70
About: The development, evaluation and implementation of business strategies are the key to successful management.

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