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Strategic Market Management
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date March 26, 2004
Pages 352
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780471484264
ISBN-10 0471484261
Dimensions 0.75 by 6.25 by 9 in.
Availability§ Out of Print
Original list price $106.50
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."
-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University

The Leading Authority -- Now Revised!
Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.

Highlights of this Seventh Edition include:

  • Seven new cases include The Energy Bar Industry, Competing against Wal-Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics.
  • New discussion questions, more than 65 in all, make the text an even more valuable classroom tool.
  • New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more.
  • An emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.


Editions
Paperback
Book cover for 9780470056233 Book cover for 9780470317242 Book cover for 9780471177432 Book cover for 9780471309567 Book cover for 9780471415725 Book cover for 9780471484264 Book cover for 9780471725541 Book cover for 9781118582862
 
10th edition from John Wiley & Sons Inc (October 21, 2013)
9781118582862 | details & prices | 326 pages | 7.50 × 9.25 × 0.50 in. | 1.06 lbs | List price $163.30
9 edition from John Wiley & Sons Inc (December 30, 2009)
9780470317242 | details & prices | 341 pages | 6.00 × 8.75 × 0.50 in. | 0.85 lbs | List price $154.80
8 edition from John Wiley & Sons Inc (March 30, 2007)
9789990193947 | details & prices | List price $0.02
8 edition from John Wiley & Sons Inc (March 9, 2007)
9780470056233 | details & prices | 322 pages | 7.25 × 9.00 × 0.50 in. | 0.78 lbs | List price $137.75
7 edition from Academic Internet Pub Inc (October 30, 2006)
9781428807006 | details & prices | 249 pages | 8.00 × 10.75 × 0.75 in. | 1.30 lbs | List price $31.95
6 edition from Academic Internet Pub Inc (October 30, 2006)
9781428806313 | details & prices | 245 pages | 8.25 × 11.00 × 0.75 in. | 1.25 lbs | List price $31.95
7 edition from John Wiley & Sons Inc (June 10, 2005)
9780471725541 | details & prices | List price $34.95
About: The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience.
The price comparison is for this edition
from John Wiley & Sons Inc (March 26, 2004)
9780471484264 | details & prices | 352 pages | 6.25 × 9.00 × 0.75 in. | 0.96 lbs | List price $106.50
About: "Unquestionably the most comprehensive treatment available on the subject.
from John Wiley & Sons Inc (July 1, 2001)
9780471415725 | details & prices | 338 pages | 5.75 × 9.25 × 0.50 in. | 0.95 lbs | List price $68.20
About: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
With Ole Stegmann Mikkelsen (other contributor), Antony Paulraj (other contributor), Jan Stentoft (other contributor) | from John Wiley & Sons Inc (July 1, 1998)
9780471177432 | details & prices | 330 pages | 6.25 × 9.25 × 0.75 in. | 1.05 lbs | List price $68.20
This edition also contains Doing Business in India: Selected Themes to Consider
About: The Art of Developing, Evaluating, and Implementing Successful Strategies!
4 sub edition from John Wiley & Sons Inc (January 1, 1995)
9780471309567 | details & prices | 6.00 × 8.75 × 0.50 in. | 1.20 lbs | List price $49.70

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