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Strategic Market Management
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Jump down to see edition details for Strategic Market Management: Paperback
Jump down to see edition details for Doing Business in India: Selected Themes to Consider: Paperback
Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date July 1, 1998
Pages 330
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780471177432
ISBN-10 0471177431
Dimensions 0.75 by 6.25 by 9.25 in.
Weight 1.05 lbs.
Availability§ Out of Print
Original list price $68.20
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:
* How to conduct a structured external and internal analysis of a business with confidence
* How to develop sustainable competitive advantages by developing assets, competencies, and synergies
* How to make strategic investment decisions to generate growth
* How to organize to support strategies
* How to compete strategically in hostile, growth and global contexts

Editions
This edition contains multiple works--typically stories or entire novels--that are found in different collections. Below find each work in this edition grouped by how you can find each.
Editions for the work Strategic Market Management
Paperback
Book cover for 9780470056233 Book cover for 9780470317242 Book cover for 9780471177432 Book cover for 9780471309567 Book cover for 9780471415725 Book cover for 9780471484264 Book cover for 9780471725541 Book cover for 9781118582862
 
10th edition from John Wiley & Sons Inc (October 21, 2013)
9781118582862 | details & prices | 326 pages | 7.50 × 9.25 × 0.50 in. | 1.06 lbs | List price $163.30
9 edition from John Wiley & Sons Inc (December 30, 2009)
9780470317242 | details & prices | 341 pages | 6.00 × 8.75 × 0.50 in. | 0.85 lbs | List price $154.80
8 edition from John Wiley & Sons Inc (March 30, 2007)
9789990193947 | details & prices | List price $0.02
8 edition from John Wiley & Sons Inc (March 9, 2007)
9780470056233 | details & prices | 322 pages | 7.25 × 9.00 × 0.50 in. | 0.78 lbs | List price $137.75
7 edition from Academic Internet Pub Inc (October 30, 2006)
9781428807006 | details & prices | 249 pages | 8.00 × 10.75 × 0.75 in. | 1.30 lbs | List price $31.95
6 edition from Academic Internet Pub Inc (October 30, 2006)
9781428806313 | details & prices | 245 pages | 8.25 × 11.00 × 0.75 in. | 1.25 lbs | List price $31.95
7 edition from John Wiley & Sons Inc (June 10, 2005)
9780471725541 | details & prices | List price $34.95
About: The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience.
from John Wiley & Sons Inc (March 26, 2004)
9780471484264 | details & prices | 352 pages | 6.25 × 9.00 × 0.75 in. | 0.96 lbs | List price $106.50
from John Wiley & Sons Inc (July 1, 2001)
9780471415725 | details & prices | 338 pages | 5.75 × 9.25 × 0.50 in. | 0.95 lbs | List price $68.20
About: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
The price comparison is for this edition
With Ole Stegmann Mikkelsen (other contributor), Antony Paulraj (other contributor), Jan Stentoft (other contributor) | from John Wiley & Sons Inc (July 1, 1998)
9780471177432 | details & prices | 330 pages | 6.25 × 9.25 × 0.75 in. | 1.05 lbs | List price $68.20
This edition also contains Doing Business in India: Selected Themes to Consider
About: The Art of Developing, Evaluating, and Implementing Successful Strategies!
4 sub edition from John Wiley & Sons Inc (January 1, 1995)
9780471309567 | details & prices | 6.00 × 8.75 × 0.50 in. | 1.20 lbs | List price $49.70
Paperback
Book cover for 9780471177432 Book cover for 9788791070884
 
With Ole Stegmann Mikkelsen (other contributor), Jan Stentoft (other contributor) | from Univ Pr of Southern Denmark (December 23, 2014)
9788791070884 | details & prices | 164 pages | 6.50 × 9.50 × 0.50 in. | 0.80 lbs | List price $18.00
About: This book is about the theory and practice of doing business in India and is based on M.
The price comparison is for this edition
With Ole Stegmann Mikkelsen (other contributor), David A. Aaker, Jan Stentoft (other contributor) | from John Wiley & Sons Inc (July 1, 1998); titled "Strategic Market Management"
9780471177432 | details & prices | 330 pages | 6.25 × 9.25 × 0.75 in. | 1.05 lbs | List price $68.20
This edition also contains Strategic Market Management
About: The Art of Developing, Evaluating, and Implementing Successful Strategies!

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