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Product Description: This book is about the theory and practice of doing business in India and is based on M.Sc. students' evaluated assignments related to a field study trip to India in 2013. The book includes: reflection on why one would do business in India, such as access to low cost production and a rapid growing market for products due to high economic growth in India * recognition of the importance of paying attention to cultural aspects, adapting to local customs, habits, and traditions * analysis of how innovation takes place from an Indian perspective * discussion of how knowledge management in industrial enterprises is shared * outsourcing and offshoring activities to India, creating an overview of important factors to consider when choosing among these two globalization strategies...read more
By Antony Paulraj (editor)

Paperback:

9788791070884 | Univ Pr of Southern Denmark, December 23, 2014, cover price $18.00 | About this edition: This book is about the theory and practice of doing business in India and is based on M.
9780471177432, titled "Strategic Market Management" | John Wiley & Sons Inc, July 1, 1998, cover price $68.20 | also contains Strategic Market Management | About this edition: The Art of Developing, Evaluating, and Implementing Successful Strategies!

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