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Tables of Contents for Strategic Market Management
Chapter/Section Title
Page #
Page Count
Business Strategy: The Concept and Trends in Its Management.
Strategic Market Management: An Overview.
EXTERNAL ANALYSIS.
Customer Analysis.
Competitor Analysis.
Market Analysis.
Environmental Analysis.
INTERNAL ANALYSIS.
Self-Analysis.
Portfolio Analysis.
ALTERNATIVE BUSINESS STRATEGIES.
Obtaining a Sustainable Competitive Advantage.
Differentiation Strategies.
Obtaining an SCA--Low Cost, Focus, and the Preemptive Move.
Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration.
Diversification.
Strategies in Declining and Mature Markets.
Global Strategies.
IMPLEMENTATION AND THE PLANNING PROCESS.
Implementing the Strategy.
Formal Planning Systems.
Appendix.
Index.