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David A. Aaker has written 38 work(s)
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Cover for 9781118156636 Cover for 9781423375883 Cover for 9783322845795 Cover for 9780470056233 Cover for 9780470317242 Cover for 9780471177432 Cover for 9780471309567 Cover for 9780471415725 Cover for 9780471484264 Cover for 9780471725541 Cover for 9781118582862 Cover for 9781118658093 Cover for 9780470689752 Cover for 9780743249386 Cover for 9781594711923 Cover for 9781422128763 Cover for 9781423375869 Cover for 9781423375876 Cover for 9781423375890 Cover for 9780471170686 Cover for 9780471412359 Cover for 9781587364945 Cover for 9781587364952 Cover for 9780471718116 Cover for 9780787950774 Cover for 9780787963941 Cover for 9780743207676 Cover for 9789681859091 Cover for 9780471064114 Cover for 9780471118145 Cover for 9780471183648
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Hardcover:

9781118156636 | 11 edition (John Wiley & Sons Inc, October 9, 2012), cover price $296.80

Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams – or “silos” – make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals. In this eminently practical audiobook, branding guru David A. Aaker tells CMOs what they must do: • Find the right role and scope • Gain credibility and buy-in • Use teams to link silos • Develop a common planning process • Adapt the master brand to silo markets • Prioritize brands in the portfolio • Develop silo-spanning marketing programs For each item, Aaker breaks down the CMO’s ambitious organizational challenges into manageable tasks of facilitation, consultation, and partnering. With his guidance, CMOs will have a better chance of reducing the negative attitude toward central marketing, gaining necessary support and resources, implementing cross-silo strategy and programs, cultivating a marketing-oriented culture, improving the pool of marketing talent, and moving toward a leadership role. For some firms, reducing the silo problem is the key to winning; for others, it is no less than the key to survival.
By Phil Gigante (narrator)

CD/Spoken Word:

9781501285639 | Mp3 una edition (Brilliance Audio, August 18, 2015), cover price $9.99
9781423375883 | Mp3 abr edition (Brilliance Audio, November 25, 2008), cover price $24.95 | About this edition: Why do so many chief marketing officers of multinationals last only two or three years on the job?

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Product Description: Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Managementsystem hilft Managern: 1. Visionen fUr ihre Geschaftsfelder zu haben, 2. eine dynamische Umwelt zu beobachten und zu verstehen, 3...read more

Paperback:

9783322845795, titled "Strategisches Markt-Management: Wettbewerbsvorteile Erkennen - Märkte Erschliessen - Strategien Entwickeln" | Spi rep edition (Gabler, November 20, 2013), cover price $59.99 | About this edition: Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer ten und Umsetzen von Unternehmensstrategien.

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Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets.  Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered.  The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.

Paperback:

9780470317242 | 9 edition (John Wiley & Sons Inc, December 30, 2009), cover price $154.80 | About this edition: Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets.
9789990193947 | 8 edition (John Wiley & Sons Inc, March 30, 2007), cover price $0.02
9780470056233 | 8 edition (John Wiley & Sons Inc, March 9, 2007), cover price $137.75
9781428807006 | 7 edition (Academic Internet Pub Inc, October 30, 2006), cover price $31.95
9781428806313 | 6 edition (Academic Internet Pub Inc, October 30, 2006), cover price $31.95
6 other edition(s) in this binding (see all)

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The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for creating a well-articulated brand structure, energizing brands, leveraging brand assets, and more. 35,000 first printing. (view table of contents)

Hardcover:

9780743249386 | Free Pr, April 1, 2004, cover price $30.00 | About this edition: The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for creating a well-articulated brand structure, energizing brands, leveraging brand assets, and more.

Miscellaneous:

9781439188385 | Free Pr, December 1, 2009, cover price $27.99

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Product Description: The Bereavement Ministry Program helps clergy or lay ministers to minister effectively to those who--for whatever reason--are working their way through the grieving process.

Hardcover:

9781594711923 | Lslf/cdr edition (Ave Maria Pr, April 6, 2009), cover price $49.95 | About this edition: The Bereavement Ministry Program helps clergy or lay ministers to minister effectively to those who--for whatever reason--are working their way through the grieving process.

Hardcover:

9780470506325 | 2 har/cdr edition (John Wiley & Sons Inc, February 24, 2009), cover price $176.10

cover image for 9781423375869
Product Description: Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams – or “silos” – make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals...read more

Hardcover:

9781422128763 | Harvard Business School Pr, September 16, 2008, cover price $29.95 | About this edition: Powerful product, country, and functional silos are jeopardizing companies' marketing efforts.

CD/Spoken Word:

9781423375869 | Brilliance Audio, November 25, 2008, cover price $29.95 | About this edition: Why do so many chief marketing officers of multinationals last only two or three years on the job?

cover image for 9781423375876
Product Description: Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams – or “silos” – make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals...read more
By David A. Aaker and Phil Gigante (narrator)

CD/Spoken Word:

9781423375876 | Abridged edition (Brilliance Audio Lib Edn, November 25, 2008), cover price $92.25 | About this edition: Why do so many chief marketing officers of multinationals last only two or three years on the job?

cover image for 9781423375890
Product Description: Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams – or “silos” – make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals...read more
By David A. Aaker and Phil Gigante (narrator)

CD/Spoken Word:

9781423375890 | Mp3 edition (Brilliance Audio Lib Edn, November 25, 2008), cover price $39.25 | About this edition: Why do so many chief marketing officers of multinationals last only two or three years on the job?

Hardcover:

9780470116715 | 8 har/cdr edition (John Wiley & Sons Inc, August 30, 2010), cover price $176.10

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Product Description: Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780471412359 | 2 har/cdr edition (John Wiley & Sons Inc, November 19, 2001), cover price $186.05 | About this edition: Contains detailed discussions of the process, with numerous examples from the industry.
9780471170686 | John Wiley & Sons Inc, January 1, 1999, cover price $92.30 | About this edition: Managers all over the world make decisions on product and service related issues on a regular basis.

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Product Description: David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices...read more

Hardcover:

9781587364945 | Iceni Books, November 30, 2005, cover price $46.95 | About this edition: David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking.

Paperback:

9781587364952 | Iceni Books, November 30, 2005, cover price $27.95 | About this edition: David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking.

cover image for 9780471718116
Product Description: Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research...read more

Hardcover:

9780471718116 | 2 har/cdr edition (John Wiley & Sons Inc, June 2, 2005), cover price $126.40 | About this edition: Contains detailed discussions of the process, with numerous examples from the industry.

Hardcover:

9780471718949 | 8 har/cdr edition (John Wiley & Sons Inc, February 28, 2005), cover price $167.60

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Product Description: "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S...read more
By David A. Aaker (foreword by) and Scott M. Davis

Hardcover:

9780787950774 | Jossey-Bass Inc Pub, June 1, 2000, cover price $39.00 | About this edition: Price, quality, availability, and service--these are all aspects of your business that your competitors can imitate.

Paperback:

9780787963941 | 2 sub edition (Jossey-Bass Inc Pub, September 26, 2002), cover price $19.95 | About this edition: "Most companies do a poor job of managing their brands.

cover image for 9780743207676
Product Description: Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. An expert in this burgeoning field, David Aaker now prepares managers for the next wave of the brand revolution...read more

Paperback:

9780743207676 | Simon & Schuster, June 30, 2002, cover price $20.96 | About this edition: Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty.

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Product Description: Rare book: Price in USD

Paperback:

9789681859091 | 4th edition (Editorial Limusa S.A. De C.V., January 1, 2002), cover price $78.95 | About this edition: Rare book: Price in USD

cover image for 9780471064114
Product Description: "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."—Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780471064114 | 6 edition (John Wiley & Sons Inc, August 27, 2001), cover price $65.00 | About this edition: "Unquestionably the most comprehensive treatment available on the subject.
9780471183648 | John Wiley & Sons Inc, October 1, 1998, cover price $39.95 | also contains Mad Addie: A New Woman Before There Was One | About this edition: Unless you know where your company is going, chances are it won't get very far in today's global marketplace.
9780471118145 | John Wiley & Sons Inc, February 1, 1995, cover price $39.95 | also contains Trivial Pursuit: Marvel Cinematic Universe | About this edition: "A delight to read—sound strategic advice that is also very well illustrated with helpful, practical examples.

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