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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
By
Tim Calkins
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Bibliographic Detail
Publisher
Palgrave Macmillan
Publication date
December 11, 2012
Pages
248
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780230340336
ISBN-10
0230340334
Dimensions
0.75 by 6 by 9.25 in.
Weight
0.60 lbs.
Original list price
$26.00
Amazon.com says people who bought this book also bought:
How to Wash a Chicken: Mastering the Business Presentation | Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them | Strategic Marketing Management, 8th Edition | The Marketing Plan Handbook | The Physics of Brand | Defending Your Brand | Marketing Management
How to Wash a Chicken: Mastering the Business Presentation | Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them | Strategic Marketing Management, 8th Edition | The Marketing Plan Handbook | The Physics of Brand | Defending Your Brand | Marketing Management
Summaries and Reviews
Editions
Hardcover
from Palgrave Macmillan (August 15, 2008)
9780230607569 | details & prices | 172 pages | 6.25 × 9.25 × 0.50 in. | 0.85 lbs | List price $105.00
About: Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.
About: Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.
Paperback
The price comparison is for this edition
2 edition from Palgrave Macmillan (December 11, 2012)
9780230340336 | details & prices | 248 pages | 6.00 × 9.25 × 0.75 in. | 0.60 lbs | List price $26.00
from Palgrave Macmillan (August 15, 2008)
9780230607576 | details & prices | 172 pages | 6.25 × 9.25 × 0.50 in. | 0.58 lbs | List price $25.00
About: Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives.
About: Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives.
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