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Tim Calkins has written 3 work(s)
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Hardcover:
9780230340343 | Palgrave Macmillan, October 16, 2012, cover price $32.00 | About this edition: Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Paperback:
9781137278753 | Palgrave Macmillan, January 7, 2014, cover price $19.00
Hardcover:
9780230607569 | Palgrave Macmillan, August 15, 2008, cover price $105.00 | About this edition: Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.
Paperback:
9780230340336 | 2 edition (Palgrave Macmillan, December 11, 2012), cover price $26.00
9780230607576 | Palgrave Macmillan, August 15, 2008, cover price $25.00 | About this edition: Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives.
Hardcover:
9780471690160 | John Wiley & Sons Inc, September 30, 2005, cover price $35.00
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