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Cover for 9781250080684 Cover for 9781250118011 Cover for 9781522635185 Cover for 9780062324191 Cover for 9780062414885 Cover for 9781481533591 Cover for 9781937290061 Cover for 9781632650139 Cover for 9781511376464 Cover for 9781511376471 Cover for 9781119265702 Cover for 9781119183174 Cover for 9781632650122 Cover for 9781119147343 Cover for 9781118026984 Cover for 9781118488768 Cover for 9781119070481 Cover for 9781119037361 Cover for 9780749470036 Cover for 9780374979560 Cover for 9781629560373 Cover for 9781599185361 Cover for 9780382070600 Cover for 9781118961506 Cover for 9781118956977 Cover for 9781137410399 Cover for 9780071840972 Cover for 9780316133005 Cover for 9780749470159 Cover for 9781137025821 Cover for 9781403986276 Cover for 9781137370082 Cover for 9781119961765 Cover for 9781591847380 Cover for 9780749472467 Cover for 9781118893814 Cover for 9781599185354
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Product Description: Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world’s leading brands...read more

Hardcover:

9781473629226 | Hodder & Stoughton, March 10, 2016, cover price $30.20
9781250080684 | St Martins Pr, February 23, 2016, cover price $25.99 | About this edition: Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Paperback:

9781250118011 | Reprint edition (Picador USA, February 14, 2017), cover price $16.00 | About this edition: Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes.

CD/Spoken Word:

9781522635185 | Mp3 una edition (Audible Studios on Brilliance audio, March 15, 2016), cover price $9.99

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[Read by Lloyd James] The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention - and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent - putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people and not others, and presents seven captivation triggers - techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more - who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multimillion dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

Hardcover:

9780062324191 | Harperone, March 3, 2015, cover price $27.99

Paperback:

9780062414885 | Reprint edition (Harperone, October 18, 2016), cover price $16.99

CD/Spoken Word:

9781481533591 | Unabridged edition (Blackstone Audio Inc, March 10, 2015), cover price $34.99 | About this edition: [Read by Lloyd James] The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention - and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

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Product Description: Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today...read more

Paperback:

9781937290061 | Information Today Inc, May 1, 2016, cover price $17.95 | About this edition: Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well.

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Product Description: For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act...read more

Paperback:

9781632650139 | Career Pr Inc, April 25, 2016, cover price $16.99 | About this edition: For many marketing professionals, "science" is a four-letter word.

CD/Spoken Word:

9781511376464 | Unabridged edition (Brilliance Audio, June 28, 2016), cover price $19.99 | About this edition: For many marketing professionals, "science" is a four-letter word.
9781511376471 | Mp3 una edition (Brilliance Audio, June 28, 2016), cover price $14.99 | About this edition: For many marketing professionals, "science" is a four-letter word.

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Hardcover:

9781119265702, titled "The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted and Measurable Online Campaigns" | John Wiley & Sons Inc, April 18, 2016, cover price $50.00

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Product Description: Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty...read more
By Harry Beckwith (foreword by)

Paperback:

9781632650122 | Career Pr Inc, November 23, 2015, cover price $15.99 | About this edition: Corporations can no longer just worship the bottom line.
9780538878111, titled "Business English: Telecourse Guide" | 6 edition (South-Western Pub, August 1, 1998), cover price $31.95 | also contains Business English: Telecourse Guide | About this edition: Book by Guffey, Mary Ellen

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Product Description: Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers...read more

Hardcover:

9781119147343 | John Wiley & Sons Inc, November 2, 2015, cover price $25.00 | About this edition: Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers.

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Product Description: The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing...read more

Paperback:

9781119070481 | 5th edition (John Wiley & Sons Inc, October 5, 2015), cover price $24.00 | About this edition: The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing.
9781118488768, titled "The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly" | 4th edition (John Wiley & Sons Inc, July 1, 2013), cover price $24.00
9781118026984 | 3 rev upd edition (John Wiley & Sons Inc, August 30, 2011), cover price $19.95 | About this edition: David Meerman Scotts marketing bible has become a modern day business classic.

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Product Description: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately...read more

Hardcover:

9781119037361 | John Wiley & Sons Inc, August 24, 2015, cover price $29.00 | About this edition: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.
9780395956427, titled "Beginning Algebra" | Cdr edition (Houghton Mifflin College Div, January 1, 1999), cover price $26.76 | also contains Beginning Algebra | About this edition: Intended for developmental math courses in beginning algebra, this text retains the hallmark features that have made the Aufmann texts market leaders: an interactive approach in an objective-based framework: a clear writing style, and an emphasis on problem-solving strategies.

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Product Description: Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the success of iconic brands, offering a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally...read more

Paperback:

9780749470036 | Kogan Page Ltd, May 28, 2015, cover price $39.95 | About this edition: Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the success of iconic brands, offering a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally.

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Product Description: Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways...read more

Hardcover:

9781629560373 | Bibliomotion Inc, March 24, 2015, cover price $27.95 | About this edition: Marketing today is out of control.
9780374979560, titled "Tolstoy: A Life of My Father" | Octagon Books, June 1, 1972, cover price $36.50 | also contains Tolstoy: A Life of My Father

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Product Description: SELL TO THOSE WHO SPEND: Market to the AffluentTHE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences...read more
By Nick Nanton (contributor)

Paperback:

9781599185361, titled "No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich" | 2 edition (Entrepreneur Pr, March 17, 2015), cover price $17.95 | About this edition: SELL TO THOSE WHO SPEND: Market to the AffluentTHE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking.

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Product Description: Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions...read more

Hardcover:

9781118961506, titled "Buyer Personas: How to Gain Insight into Your Customers' Expectations, Align Your Marketing Strategies, and Win More Business" | John Wiley & Sons Inc, March 9, 2015, cover price $25.00 | About this edition: Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions.
9780382070600, titled "World of Music Grade Six" | Tch edition (Silver Burdett Ginn Religion, January 1, 1988), cover price $42.55 | also contains World of Music Grade Six

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Product Description: Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them...read more

Paperback:

9781118956977 | John Wiley & Sons Inc, January 27, 2015, cover price $40.00 | About this edition: Shake up and redefine the market by changing your game!

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Product Description: Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results...read more

Hardcover:

9781137410399 | Palgrave Macmillan, January 27, 2015, cover price $30.00 | About this edition: Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion.

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Product Description: Note From Author: Note From Author: Despite rapid changes in the digital marketing landscape, this book provides a framework that you can apply to your global content marketing challenges. If you feel there are new challenges that the book doesn't address, please feel free to reach out via pamdidner...read more

Paperback:

9780071840972 | McGraw-Hill, September 15, 2014, cover price $22.00 | About this edition: Note From Author: Note From Author: Despite rapid changes in the digital marketing landscape, this book provides a framework that you can apply to your global content marketing challenges.

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Product Description: The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process...read more
By Kartikeya Kompella (editor)

Paperback:

9780749470159 | Kogan Page Ltd, November 28, 2014, cover price $55.00 | About this edition: The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process.
9780316133005, titled "International Law: Selected Documents" | Little Brown & Co Law & Business, January 1, 1995, cover price $32.95 | also contains International Law: Selected Documents | About this edition: International Law: Selected Documents (Supplement) Paperback - January, 1995 by Barry E.

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Product Description: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations...read more

Paperback:

9781137025821 | 5th edition (Palgrave Macmillan, December 19, 2014), cover price $83.00 | About this edition: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor.
9781403986276 | 4th edition (Palgrave Macmillan, June 12, 2007), cover price $86.00 | About this edition: The new edition of Marketing Strategy and Management brings a classic text up-to-date.

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Product Description: In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead...read more

Hardcover:

9781137370082 | Palgrave Macmillan, November 13, 2014, cover price $36.00 | About this edition: In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities.

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Product Description: Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization...read more

Paperback:

9781119961765 | John Wiley & Sons Inc, October 6, 2014, cover price $66.00 | About this edition: Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization.

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Product Description: A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing...read more

Paperback:

9781591847380 | Reprint edition (Portfolio, September 30, 2014), cover price $14.00 | About this edition: A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book.

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Product Description: Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to gain competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions...read more

Paperback:

9780749472467, titled "Promotional Marketing: How to create, implement and integrate campaigns that really work" | 6 edition (Kogan Page Ltd, September 28, 2014), cover price $34.95 | About this edition: Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to gain competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions.

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Product Description: Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr...read more

Paperback:

9781599185354 | Entrepreneur Pr, July 1, 2014, cover price $19.95 | About this edition: Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels.

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