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BUSINESS & ECONOMICS / Public Relations matches 619 work(s)
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Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it.In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.

Hardcover:

9781137582003 | Palgrave Macmillan, March 14, 2016, cover price $40.00 | About this edition: Has a commercial ever brought you to tears?

Paperback:

9781349845088 | Reprint edition (Palgrave Macmillan, May 6, 2017), cover price $79.99

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Product Description: Tar Wars offers a critical, inside look at how leading image-makers negotiate the escalating tensions between the need for continuous economic growth mandated by a globalized economic system and its unsustainable environmental costs...read more

Paperback:

9781772121407, titled "Tar Wars: Oil, Environment and Alberta’s Image" | Univ of Alberta Pr, December 5, 2016, cover price $34.95 | About this edition: Tar Wars offers a critical, inside look at how leading image-makers negotiate the escalating tensions between the need for continuous economic growth mandated by a globalized economic system and its unsustainable environmental costs.

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Product Description: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress...read more

Hardcover:

9781462522705 | 3 edition (Guilford Pubn, November 11, 2016), cover price $65.00 | About this edition: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns.
9781572307261 | Guilford Pubn, February 1, 2002, cover price $50.00

Product Description: The primary objective of this book is to address a formal representation of household economy in welfare economics in spatial terms. Although it has been argued since the nineteenth century that in exploring a reasonable indicator to measure the real welfare level of households, several difficulties remain to be faced in economic theory...read more

Hardcover:

9789812878540 | Springer Verlag, November 8, 2016, cover price $139.00 | About this edition: The primary objective of this book is to address a formal representation of household economy in welfare economics in spatial terms.

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Product Description: Der Band bietet eine Einführung in die Möglichkeiten des "mobile Journalism" und wirft einen Blick auf das journalistische Handwerk 2.0. Es zeigt, welche Technik erforderlich ist und welche Erfahrungen Journalisten gesammelt haben...read more

Paperback:

9783658117825 | Vs Verlag Fur Sozialwissenschaften, December 22, 2016, cover price $39.99 | About this edition: Der Band bietet eine Einführung in die Möglichkeiten des "mobile Journalism" und wirft einen Blick auf das journalistische Handwerk 2.

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Product Description: Hunting down America’s public enemies was just one of the FBI’s jobs. Another—perhaps more vital and certainly more covert—was the job of promoting the importance and power of the FBI, a process that Matthew Cecil unfolds clearly for the first time in this eye-opening book...read more

Hardcover:

9780700623051 | Univ Pr of Kansas, August 18, 2016, cover price $29.95 | About this edition: Hunting down America’s public enemies was just one of the FBI’s jobs.

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Product Description: International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted...read more
By Margalit Toledano (editor)

Hardcover:

9781138860131 | Routledge, October 24, 2016, cover price $160.00 | About this edition: International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies.

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Product Description: Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices...read more

Hardcover:

9781138818835 | Routledge, August 22, 2016, cover price $160.00 | About this edition: Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion.

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Product Description: During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion...read more

Hardcover:

9780062273222 | Harperbusiness, April 1, 2014, cover price $27.99 | About this edition: Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.

Paperback:

9780062472939 | Harperbusiness, September 13, 2016, cover price $14.99 | also contains Pitch Perfect: How to Say It Right the First Time, Every Time | About this edition: During the pivotal moments of our lives, results are often determined not only by our actions but also by our words.
9780062390653 | Reprint edition (Harperbusiness, January 6, 2015), cover price $14.99 | also contains Pitch Perfect: How to Say It Right the First Time, Every Time | About this edition: Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.

cover image for 9780062472939
Product Description: During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion...read more

Paperback:

9780062472939 | Harperbusiness, September 13, 2016, cover price $14.99 | also contains Pitch Perfect: How to Say It Right the First Time, Every Time | About this edition: During the pivotal moments of our lives, results are often determined not only by our actions but also by our words.
9780062390653 | Reprint edition (Harperbusiness, January 6, 2015), cover price $14.99 | also contains Pitch Perfect: How to Say It Right the First Time, Every Time | About this edition: Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.
9780553560343, titled "The Way of the Priests" | Reprint edition (Bantam Books, July 1, 1994), cover price $4.99 | also contains The Way of the Priests | About this edition: In America prior to European settlement, the Cherokee people look to their priests to rescue them from famine, drought, and death, but the priests are only interested in preserving their own power, in a story based on Cherokee legend.

CD/Spoken Word:

9781483003047 | Unabridged edition (Blackstone Audio Inc, April 1, 2014), cover price $39.99 | About this edition: [*Read by the author - Bill McGowan]Emmy Award-winning correspondent Bill McGowan --coach to some of the biggest names in business and entertainment-- teaches you how to get your message across and get what you want with pitch perfect communication.

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Product Description: Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals...read more

Hardcover:

9780470483244 | John Wiley & Sons Inc, November 23, 2009, cover price $24.95 | About this edition: Raise your profile and get the attention you deserve -- or your business, your brand, or yourself!

CD/Spoken Word:

9781531811129, titled "It's Not Who You Know, It's Who Knows You: The Small Business Guide to Raising Your Profits by Raising Your Profile" | Mp3 una edition (Audible Studios on Brilliance audio, August 23, 2016), cover price $9.99 | About this edition: Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service.

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Product Description: Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations...read more
By Kristin Demetrious (editor)

Hardcover:

9780415505550 | Routledge, August 19, 2013, cover price $160.00 | About this edition: Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.

Paperback:

9781138206083 | Reprint edition (Routledge, August 7, 2016), cover price $54.95 | About this edition: Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.

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Product Description: Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U...read more

Hardcover:

9781138916043 | Routledge, August 24, 2016, cover price $175.00 | About this edition: Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe.

Paperback:

9781138916050 | Routledge, August 24, 2016, cover price $59.95 | About this edition: Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe.

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Product Description: In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed―with powerful results...read more
By Vanessa Hart (narrator)

CD/Spoken Word:

9781522686484 | Mp3 una edition (Audible Studios on Brilliance audio, July 26, 2016), cover price $9.99 | About this edition: In an online and social media world, measurement is the key to success.

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Product Description: This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication...read more

Hardcover:

9781137547019 | Palgrave Macmillan, August 9, 2016, cover price $139.00 | About this edition: This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments.

Paperback:

9781349714315 | Reprint edition (Palgrave Macmillan, July 25, 2016), cover price $129.00 | About this edition: This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments.

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Product Description: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner...read more

Hardcover:

9781138123045 | 5 revised edition (Routledge, July 22, 2016), cover price $200.00 | About this edition: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice.

Paperback:

9781138123052 | 5 revised edition (Routledge, July 22, 2016), cover price $79.95 | About this edition: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice.

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Product Description: Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter...read more
By Alison Larkin (narrator)

CD/Spoken Word:

9781522697107 | Mp3 una edition (Audible Studios on Brilliance audio, July 19, 2016), cover price $9.99 | About this edition: Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively.

cover image for 9783658116644
Product Description: Das vorliegende Fachbuch bietet professionellen Schreiberinnen und Schreibern  praxisnahe Anregungen, eigene wie fremde Texte zu optimieren. Denn: ​professionell schreiben ist keine Kunst, sondern solides Handwerk. Es beruht auf empirischen Daten zur Verständlichkeit von Unternehmens-  und Medientexten, die in eine leicht umsetzbare Checkliste münden...read more

Paperback:

9783658116644 | 4th edition (Vs Verlag Fur Sozialwissenschaften, October 22, 2016), cover price $39.99 | About this edition: Das vorliegende Fachbuch bietet professionellen Schreiberinnen und Schreibern  praxisnahe Anregungen, eigene wie fremde Texte zu optimieren.

cover image for 9781138948594
Product Description: Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals...read more

Hardcover:

9781138948594 | Routledge, July 1, 2016, cover price $200.00 | About this edition: Social media has ushered in a new era of communication between organizations and key stakeholders.

Paperback:

9781138948600 | Routledge, July 1, 2016, cover price $49.95 | About this edition: Social media has ushered in a new era of communication between organizations and key stakeholders.

cover image for 9780719096518
Product Description: Considering how to communicate your research or engage others with the latest science, social science or humanities research? This book explores new and emerging approaches to engaging people with research, placing these in the wider context of research communication...read more

Paperback:

9780719096518 | Manchester Univ Pr, July 1, 2016, cover price $49.95 | About this edition: Considering how to communicate your research or engage others with the latest science, social science or humanities research?

cover image for 9783658087180
Product Description: Die Kommunikation der Bürger – vor allem im Internet – wird flächendeckend kontrolliert und überwacht. Das stellt Journalistinnen und Journalisten vor große Herausforderungen: Wie können sie die Kommunikation mit Informanten und Gewährsleuten so absichern, dass sie Ihre Quelle nicht in Gefahr bringen? Wie sichert man Rechercheergebnisse vor Manipulation, Diebstahl oder Verlust? Das Buch beantwortet Fragen rund um die ethischen, rechtlichen und technischen Aspekte des Informantenschutzes...read more

Paperback:

9783658087180 | Vs Verlag Fur Sozialwissenschaften, October 21, 2016, cover price $29.99 | About this edition: Die Kommunikation der Bürger – vor allem im Internet – wird flächendeckend kontrolliert und überwacht.

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Product Description: This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century...read more

Hardcover:

9781137573087 | Palgrave Macmillan, July 14, 2016, cover price $69.99 | About this edition: This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century.

cover image for 9781473610293
Product Description: Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions...read more

Paperback:

9781473610293 | Teach Yourself, June 21, 2016, cover price $9.99 | About this edition: Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations.

cover image for 9780804799515
Product Description: How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Elementary School shooting? You likely have your own stories about these tragic events...read more

Hardcover:

9780804788922 | Stanford Business Books, June 8, 2016, cover price $90.00 | About this edition: How did you first hear about 9/11?

Paperback:

9780804799515 | Stanford Business Books, June 8, 2016, cover price $35.00 | About this edition: How did you first hear about 9/11?

cover image for 9783658087418
Product Description: Dieses kompakte Nachschlagewerk bietet Erklärungen zentraler Begriffe des Themengebiets Public Relations. Es umfasst Begriffe aus PR-Theorie sowie PR-Management und enthält mehr als 2.000 Stichwörter. Zahlreiche Verweise zwischen den Einträgen ergänzen die Ausführungen und zeigen Zusammenhänge auf...read more

Paperback:

9783658087418 | Springer Verlag, December 8, 2015, cover price $29.99 | About this edition: Dieses kompakte Nachschlagewerk bietet Erklärungen zentraler Begriffe des Themengebiets Public Relations.

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