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Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships With Major Clients
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Hardcover
Book cover for 9780749441876
 
Hardcover with CD edition from Kogan Page Ltd (March 30, 2005)
9780749441876 | details & prices | 328 pages | 7.75 × 10.00 × 1.50 in. | 2.30 lbs | List price $135.00
About: * Market-specific to financial services * CD Rom providing KAM analysis software, and access to further support.
Paperback
Book cover for 9780749450694
 
Pap/cdr edition from Kogan Page Ltd (January 1, 2008)
9780749450694 | details & prices | 329 pages | 7.50 × 9.50 × 1.00 in. | 1.80 lbs | List price $60.00
About: Using specific, tailored examples and case studies from global financial services companies, Key Account Management in Financial Services provides marketing professionals in the financial services sector with expert advice on marketing and selling their financial products to large clients.