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Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships With Major Clients
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date January 1, 2008
Pages 329
Binding Paperback
Edition Pap/cdr
Book category Adult Non-Fiction
ISBN-13 9780749450694
ISBN-10 074945069X
Dimensions 1 by 7.50 by 9.50 in.
Weight 1.80 lbs.
Availability§ Out of Print
Original list price $60.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:

Using specific, tailored examples and case studies from global financial services companies, Key Account Management in Financial Services provides marketing professionals in the financial services sector with expert advice on marketing and selling their financial products to large clients.

 

Compiled from original research and interviews, this book can be used as a “before, during, and after” guide to practical implementation.  Contents include: defining key account management in financial services; the customer’s perspective; preparing for key account management; identifying key accounts; entry strategies; meeting the customer’s needs; keeping on track.



Editions
Hardcover
Book cover for 9780749441876
 
Hardcover with CD edition from Kogan Page Ltd (March 30, 2005)
9780749441876 | details & prices | 328 pages | 7.75 × 10.00 × 1.50 in. | 2.30 lbs | List price $135.00
About: * Market-specific to financial services * CD Rom providing KAM analysis software, and access to further support.
Paperback
Book cover for 9780749450694
 
The price comparison is for this edition
Pap/cdr edition from Kogan Page Ltd (January 1, 2008)
9780749450694 | details & prices | 329 pages | 7.50 × 9.50 × 1.00 in. | 1.80 lbs | List price $60.00
About: Using specific, tailored examples and case studies from global financial services companies, Key Account Management in Financial Services provides marketing professionals in the financial services sector with expert advice on marketing and selling their financial products to large clients.

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