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Key Account Management In Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients
By Tim Hughes (editor), Peter Cheverton (editor), Merlin Stone (editor) and Bryan Foss (editor)
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date March 30, 2005
Pages 328
Binding Hardcover
Edition Hardcover with CD
Book category Adult Non-Fiction
ISBN-13 9780749441876
ISBN-10 0749441879
Dimensions 1.50 by 7.75 by 10 in.
Weight 2.30 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $135.00
§As reported by publisher
Summaries and Reviews
The price comparison is for this edition
Hardcover with CD edition from Kogan Page Ltd (March 30, 2005)
9780749441876 | details & prices | 328 pages | 7.75 × 10.00 × 1.50 in. | 2.30 lbs | List price $135.00
Book cover for 9780749450694
Pap/cdr edition from Kogan Page Ltd (January 1, 2008)
9780749450694 | details & prices | 329 pages | 7.50 × 9.50 × 1.00 in. | 1.80 lbs | List price $60.00
About: Using specific, tailored examples and case studies from global financial services companies, Key Account Management in Financial Services provides marketing professionals in the financial services sector with expert advice on marketing and selling their financial products to large clients.

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