Product Description: Effective risk management - the identification, assessment and prioritization of risks - is a vital consideration when looking to safeguard a company's commercial future and deal with the latest regulatory requirements. Managing Business Risk shows companies how to maintain controls on risks that may threaten their business while at the same time delivering transparent reporting to their stakeholders...read more

The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. It is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes.

Presents an analysis of how thinking on strategy has evolved and what are the likely developments. This work includes chapters on six key areas: Approaches to Strategy, Strategic Analysis and Formulation, Corporate Strategy; International Strategy; Strategies of Organizational Change; and Strategic Flexibility and Uncertainty.

Product Description: Re-engraved, corrected editions by Artur Schnabel, with Schnabel's notes and comments in five languages. Volume One contains Sonatas One through Seventeen and Volume Two contains Sonatas Eighteen through Thirty-Two.

Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead. This book shows you how to win and hold on to that crucial market segment that can make you rich. It provides a different way to think, take action and stay ahead of the game.

Product Description: "In this third revised edition the following issues are discussed among others: To what extent are professional service firms (PSFs) different? When is a service (not) professional? What are particular challenges in managing PSFs? What are important strategic issues for PSFs? Hiring, training and keeping the right people...read more

Business Process Outsourcing (BPO) is becoming the new revolution as company's of all sizes are seeking to take advantage of this source of competitive advantage. This book provides a step-by-step approach to understanding the application of Business Process Outsourcing, assessing the BPO opportunity in the company, and then managing the transition to BPO. It serves as a guide to implementing BPO and as a reference source to solving the variety of issues that may arise during a BPO initiative. Each chapter features a case study, insight from a practitioner, focus on how BPO affects people, and ethical considerations. * Discusses both the how and why of business process outsourcing with a straightforward "how to" approach. * Provides managers with the tools to analyse the BPO opportunities for their own firms, as well as techniques and strategies for managing a BPO initiative. * Empowers businesses of all sizes to take advantage of this all-encompassing business revolution.

Product Description: "Dualisms have been widely adopted in academic work on strategic change. The attractiveness of dualistic thinking lies in the equilibrium it supposedly offers. Order is thought to be created by postulating a harmonious balance between contradictory phenomena...read more

A comprehensive and definitive introduction and teaching text on corporate environmental management. It aims to become a key resource for courses examining how business can take the environment into account while also providing an accessible and thorough overview of this subject for practitioners.

The tenth edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included. The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases. For management professionals, small business owners and others involved in business.

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Product Description: This is a post-introductory text to marketing in Europe. It comprises five parts illustrated with 15 case studies. In Part 1, a distinction is made between operational marketing and strategic marketing and it is shown why, in the new European macromarket, strategy is most important and argues that the entire organization must be market orientated...read more

Product Description: This book provides a practical, straightforward approach to planning, analyzing and implementing marketing strategies. With nearly 80% of the future marketing graduates going to work in small businesses or entrepreneurial organizations, this book/case book was written to address the challenges that marketing personnel will face in their developing careers, and takes a practical perspective to equip readers to understand the components of strategic marketing management...read more

Product Description: This is an advanced text aimed at students and researchers in universities and at practicing audit managers in accounting firms. Based on research in the United States, it applies Bayesian statistical techniques to the management ofrisk in auditing procedures...read more

Product Description: Business policy is to business what strategy is to the military. If the wrong strategy is chosen in warfare the battle, and ultimately the war, may be lost. The history of the last two decades indicates that business is no different...read more