Comprehensive, thoroughly illustrated guide to the collection, preservation and study of over five hundred families of North American insects

Demonstrates how to make effective presentations, capture the attention of prospective customers, and take advantage of human nature

Product Description: Written in the form of stories which capture the many moods of childhood, from the uncertainty and the pain, to the mad jokes and the impossible schemes, this autobiography tells of a young Irish boy growing up in Walthamstow in the 1960s.

Tells the story of a day in the life of a young cougar

Product Description: In today's world of instant communication, we often marvel at the ability of a public figure to handle a hostile audience. Persuasive Encounters studies successful persuasion against tough odds. Through the analyzation of specific historical and rhetorical evidence, the events presented here illustrate and sometimes challenge the viability of current abstract models...read more (view table of contents, read Amazon.com's description)

This text covers all aspects of public relations writing with the practical approach one would expect to find in a trade book, but with the principles and theories of public relations interwoven so that students write with understanding and purpose. Part One sets the scene for the kind of writing public relations people do and the context in which they do it; Part Two concentrates on the work of writing; Part Three focuses on writing for small audiences; Part Four is directed at writing for the mass media; Part Five is directed toward special audiences.

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.

Designed for courses in communications, political science, marketing, advertising and media, this second edition of the text contains chapters on the role of surveys and opinion polls in a democracy, and how the impact may be limited.

Applying ethical persuasion to business and life, the author of I Want to Change, but I Don't Know How offers practical advice on how to be convincing without threats or arm-twisting. National ad/promo. Tour.

Product Description: For anyone who's ever said, ``I wish I hadn't said that;'' or ``I wish I'd said what I was really thinking;'' this is for you. Based on the six styles of communication (noble, socratic, reflective, magistrate, candidate, senator), it shows you how to deal with difficult people who create stress and problems; how to influence your boss, colleagues and subordinates; and ultimately how to get the results you want...read more (view table of contents, read Amazon.com's description)

Product Description: In this book Raymond Boudon examines the main theories for the explanation of beliefs, providing a major contribution to the analysis of beliefs and the theory of rationality.

Product Description: The Art and Science of Persuasion (view table of contents, read Amazon.com's description)

From winning the attention of the boss to focusing on the causes of problems with children and everything in between, this guide provides specific solutions, step-by-step advice, and examples readers can follow to turn communication challenges into rewarding opportunities.

A noted attorney gives detailed instructions on winning arguments, emphasizing such points as learning to speak with the body, avoiding being blinding by brilliance, and recognizing the power of words as a weapon. Reprint.

A thorough guide to the art of negotiation shares a host of tips and strategies based on recent developments in psychology, linguistics, and communications and provides step-by-step tactics for dealing with a variety of common negotiating situations. 20,000 first printing.

Provides information on how to succeed at everyday negotiations such as buying a car or asking for a raise

Well-researched. Unusually coherent. Stimulating. Comprehensive. A top-notch revision of an already fine book! Those familiar with the past editions of this solid and comprehensive introduction to persuasion will welcome the finely tuned Fourth Edition. In it, the authors present the nature and process of social influence in a number of relevant, interesting, and current contexts. Numerous, rich examples drawn from advertising, public relations, politics, religion, education, and the mass media help students recognize the subtle and overt persuasive influences in their own lives. Pertinent discussions of both effective persuasion skills and critical analytic skills equip students with the tools to handle, in a credible, ethical manner, the enormous diversity of persuasive activities going on around them. The interplay of audiences and messages is highlighted in every chapter. This engaging blend of classical persuasion, social psychology, theory, and practice provides readers with a solid foundation to think critically about the persuasion of others and to become effective persuaders themselves.

A young Wall Street lawyer investigates his predecessor's suspicious death to uncover evidence of murder and discovers a plot orchestrate the biggest market crash since the Great Depression and reap billions from the melee. Reprint.

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