Product Description: The Rhetoric of Intention in Human Affairs is an insightful account of the rhetorical and psychological habits we exhibit when we must explain the reasons others act. The assumption that we can know what motivates another person is fed by more hope than certainty, and yet it is evidence of a very human impulse...read more

Product Description: This up-to-date and lively text focuses on a wide range of issues, such as politics as theater, the economic forces shaping contemporary political media, the rhetoric of the "War on Terrorism," and the growth of new media. Separate chapters explore a range of contexts, including the presidency, Congress and the courts, foreign news reporting, and political art...read more

Well-researched. Unusually coherent. Stimulating. Comprehensive. A top-notch revision of an already fine book! Those familiar with the past editions of this solid and comprehensive introduction to persuasion will welcome the finely tuned Fourth Edition. In it, the authors present the nature and process of social influence in a number of relevant, interesting, and current contexts. Numerous, rich examples drawn from advertising, public relations, politics, religion, education, and the mass media help students recognize the subtle and overt persuasive influences in their own lives. Pertinent discussions of both effective persuasion skills and critical analytic skills equip students with the tools to handle, in a credible, ethical manner, the enormous diversity of persuasive activities going on around them. The interplay of audiences and messages is highlighted in every chapter. This engaging blend of classical persuasion, social psychology, theory, and practice provides readers with a solid foundation to think critically about the persuasion of others and to become effective persuaders themselves.

Product Description: Illustrated with interesting examples drawn from politics and art, The Idea of Identification draws on classical social and rhetorical theories to establish a systematic framework for understanding the varieties and forms of identification...read more (view table of contents, read Amazon.com's description)

Product Description: Denton and Woodward provide a newly updated revision of their classic in political communication. This pioneering text provides a systematic and comprehensive analysis of the role and function of communication in American politics...read more (view table of contents, read Amazon.com's description)

Product Description: Denton and Woodward provide a newly updated revision of their classic in political communication. This pioneering text provides a systematic and comprehensive analysis of the role and function of communication in American politics...read more (view table of contents, read Amazon.com's description)

Product Description: Perspectives on American Political Media is a comprehensive survey of how political figures and issues are presented to the nation and the world through the filters of television and the mass media. It explores the diverse channels of political influence in American life and how elected officials, lobbyists, and journalists shape events for public consumption...read more

Product Description: In today's world of instant communication, we often marvel at the ability of a public figure to handle a hostile audience. Persuasive Encounters studies successful persuasion against tough odds. Through the analyzation of specific historical and rhetorical evidence, the events presented here illustrate and sometimes challenge the viability of current abstract models...read more (view table of contents, read Amazon.com's description)

Product Description: This newly updated revision of a leading work provides a systematic and comprehensive analysis of the role of communication in American politics. A synthesis of some of the best writings in political communication from the fields of communication, political science, and social psychology, the book examines communication problems and processes common to political institutions and other functions of political life...read more