This text covers all aspects of public relations writing with the practical approach one would expect to find in a trade book, but with the principles and theories of public relations interwoven so that students write with understanding and purpose. Part One sets the scene for the kind of writing public relations people do and the context in which they do it; Part Two concentrates on the work of writing; Part Three focuses on writing for small audiences; Part Four is directed at writing for the mass media; Part Five is directed toward special audiences.

Product Description: This book should be of interest to students taking courses in public relations in departments of business and management.

Product Description: PUBLIC RELATIONS WRITING: FORM AND STYLE offers the practical approach one would expect to find in a trade book, but uses the principles and theories of public relations to give students what they need to write with understanding and purpose...read more

Product Description: Silent Voices offers a unique collection of articles that examine a number of issues concerning the second-class status of women world-wide. Issues of development, work, and media perception are but a few of the topics addressed in light of oppressive social, economic, political, and religious global structures...read more