9780716728627 | Rev sub edition (W H Freeman & Co, September 1, 1997), cover price $24.95 |
About this edition: Designed for courses in communications, political science, marketing, advertising and media, this second edition of the text contains chapters on the role of surveys and opinion polls in a democracy, and how the impact may be limited.
9780716722106 | W H Freeman & Co, October 1, 1991, cover price $22.95 |
About this edition: Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion
9780805074031 | Henry Holt & Co, March 1, 2001, cover price $28.00
9780716731085 | Revised edition (W H Freeman & Co, February 1, 2001), cover price $16.95
9780716722113 | W H Freeman & Co, October 1, 1991, cover price $14.95 |
About this edition: Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion