The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to: Learn how to conduct lab, field and case research on social influence through example by leading researchers Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method Apply knowledge to current influence campaigns to find out what works and what does not. The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.

Designed for courses in communications, political science, marketing, advertising and media, this second edition of the text contains chapters on the role of surveys and opinion polls in a democracy, and how the impact may be limited.

Product Description: Using a variety of social/psychological methodologies and formats, the articles in this special issue address the content, context, and consequences of affirmative action from a wide range of perspectives. Some use large-scale social surveys; some use the field study approach; others use the case and archival methodologies; still others employ laboratory experimentation...read more

Product Description: Utilizing "new wave" research including new psychological theories, new statistical techniques, and a stronger methodology, this collection unites a diversity of recent research perspectives on attitudes and the psychological functions of an attitude...read more