Product Description: The media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today...read more

Covers parts of speech, sentence structure, agreement, case, passive voice, punctuation, spelling, clarity, sexism, and word-use issues

Product Description: This book reviews nonparametric Bayesian methods and models that have proven useful in the context of data analysis. Rather than providing an encyclopedic review of probability models, the book’s structure follows a data analysis perspective...read more

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Product Description: In coastal seas, from the tropics to the poles, seaweeds supply the energy required to support diverse coastal marine life and provide habitat for invertebrates and fish. Retaining the highly successful approach and structure of the first edition, this is a synthesis of the role of seaweeds in underpinning the functioning of coastal ecosystems worldwide...read more

Product Description: The world is full of potential customers, but there are none more desirable than those considered among the wealthiest the affluent top percent that carry a huge percentage of the world s wealth. Careful about their investments and largely careful about their purchases, it can be hard to effectively market a product or service to the affluent, but for those that manage to do so, it is possible quickly join their ranks, building on word of mouth and effective service to become a top service or producer to the world s most prominent, richest people...read more

Covers the principles, techniques, and approaches of writing for television, radio, and the Internet, including writing for a variety of formats such as interviews, sports, advertisements, scripts, and news.

Product Description: "Deserves to be on every journalism student’s reading list and every tutor’s book shelf. It is clear, straightforward and scholarly in a very accessible way... bursting with good advice and insight which should benefit all who all read it...read more

Product Description: The only Indonesia travel guide you'll need for getting around Jakarta! Everything you need is in this one convenient package—including a large pull-out map!Linking over 500 activities and attractions into 25 half-day and full-day excursions, this is the first in-depth travel book on Jakarta that tells you exactly where to go, what to do and how to get there in order to maximize your enjoyment of the city...read more

Product Description: NEW MEDIA THEORY | SERIES EDITOR: BYRON HAWK | MICS, CAMERAS, SYMBOLIC ACTION: AUDIO-VISUAL RHETORIC FOR WRITING TEACHERS addresses the current technological challenges and opportunities of writing teachers through a conceptualization of writing and reading that could not have been imagined by many writing teachers at the turn of the twenty-first century...read more

Product Description: MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting...read more

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Jim Stovall's book, first published in 1985, has proven itself over and over as an invaluable tool for those who write for the media. It is a book that introduces readers to the forms and demands of writing for the mass media. Its simple, straightforward approach, abundance of material, and attractive design make it a book that is easy to use and ultimately helpful in learning the forms of media writing.The new edition contains all of the material that users have found helpful in the previous edition: clear, well-written text, excellent examples of media writing in all forms, and many exercises. In addition, the fourth edition has a complete chapter on media writing and the law, a revamped chapter on writing in the media environment, and sections on writing for the World Wide Web and on presenting information graphically.

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera Incorporates profiles of leading multimedia journalists and public relations practitioners Addresses the key ethical issues for the profession Offers practical advice for putting presentation skills to work Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts

Product Description: Media Writing: A Practical Introduction is a lively and critically-enriched book that adopts current pedagogical and real-world practices to introduce readers successfully to the understanding and application of writing for the media...read more

Product Description: A comprehensive and practical guide to writing a successful media paper or report, from selecting a topic to submitting the final draft.• Offers timelines students can use to pace themselves throughout the research and writing process• Examples of different formatting styles are included along with a checklist for final paper...read more