search for books and compare prices
Arhlene A. Flowers has written 1 work(s)
Search for other authors with the same name
displaying 1 to 1 | at end
show results in order: alphabetically | oldest to newest | newest to oldest
Cover for 9780415748834 Cover for 9780415253697 Cover for 9780415748841
cover image for 9780415748834
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Hardcover:

9780415748834 | Routledge, December 12, 2015, cover price $200.00
9780415253680, titled "Lexicography: Critical Concepts in Linguistics" | Routledge, June 1, 2003, cover price $55.01 | also contains Lexicography: Critical Concepts in Linguistics

Paperback:

9780415748841 | Routledge, December 1, 2015, cover price $69.95 | About this edition: Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace.
9780415253697, titled "Who's Who: In Gay and Lesbian History from Antiquity to World War II" | Routledge, December 1, 2000, cover price $29.95 | also contains Who''s Who: In Gay and Lesbian History from Antiquity to World War II

displaying 1 to 1 | at end