Jim Stovall's book, first published in 1985, has proven itself over and over as an invaluable tool for those who write for the media. It is a book that introduces readers to the forms and demands of writing for the mass media. Its simple, straightforward approach, abundance of material, and attractive design make it a book that is easy to use and ultimately helpful in learning the forms of media writing.The new edition contains all of the material that users have found helpful in the previous edition: clear, well-written text, excellent examples of media writing in all forms, and many exercises. In addition, the fourth edition has a complete chapter on media writing and the law, a revamped chapter on writing in the media environment, and sections on writing for the World Wide Web and on presenting information graphically.

Product Description: This book reviews nonparametric Bayesian methods and models that have proven useful in the context of data analysis. Rather than providing an encyclopedic review of probability models, the book’s structure follows a data analysis perspective...read more

An introduction to writing for the media, focusing on school-related publications, radio, and television, and covering such topics as newswriting, photojournalism, media ethics, and new technologies.

Covers parts of speech, sentence structure, agreement, case, passive voice, punctuation, spelling, clarity, sexism, and word-use issues

Product Description: The world is full of potential customers, but there are none more desirable than those considered among the wealthiest the affluent top percent that carry a huge percentage of the world s wealth. Careful about their investments and largely careful about their purchases, it can be hard to effectively market a product or service to the affluent, but for those that manage to do so, it is possible quickly join their ranks, building on word of mouth and effective service to become a top service or producer to the world s most prominent, richest people...read more

Product Description: This book seeks to lead the student in a unified manner through the entire process of broadcast news gathering and production, although the book has extensive coverage of broadcast newswriting. Beginning specifically in Chapter 5, it approaches writing as one element in a unified process...read more

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Product Description: A comprehensive and practical guide to writing a successful media paper or report, from selecting a topic to submitting the final draft.• Offers timelines students can use to pace themselves throughout the research and writing process• Examples of different formatting styles are included along with a checklist for final paper...read more

This up-to-date text teaches students how to write, produce and distribute a variety of public relations materials, from news releases and public service announcements to brochures, newsletters, slide presentations and video news releases. While remaining true to the book's original purpose, the second edition forges ahead with coverage of recent advances in technology and changes in the law that have a direct bearing on significant public relations issues. Written for easy reading and comprehension, the text features pedagogy to support its "nuts and bolts" approach. (view table of contents)

Product Description: The only Indonesia travel guide you'll need for getting around Jakarta! Everything you need is in this one convenient package—including a large pull-out map!Linking over 500 activities and attractions into 25 half-day and full-day excursions, this is the first in-depth travel book on Jakarta that tells you exactly where to go, what to do and how to get there in order to maximize your enjoyment of the city...read more

Product Description: This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex assignments in media work is engagingly detailed in this thought-provoking guide...read more

Product Description: Because journalism and mass media students need and benefit from writing skills for print-based media, this text first provides a strong foundation in newspaper writing techniques. Following chapters cover other media writing styles and discuss how and why these writing styles differ from (and resemble) newspaper writing...read more (view table of contents, read Amazon.com's description)

Product Description: This book should be of interest to degree and diploma students taking courses in media writing.

Media Marketing: How to Get Your Name and Story in Print and on the Air

Product Description: What does TV news have in common with popular romance fiction? Do people interpret the visual element in film and magazines in a similar way to language? This volume provides a broad-ranging and accessible introduction to recent ideas about texts and the complex ways in which they communicate...read more

Product Description: What does TV news have in common with popular romance fiction? Do people interpret the visual element in film and magazines in a similar way to language? This volume provides a broad-ranging and accessible introduction to recent ideas about texts and the complex ways in which they communicate...read more

Appropriate for media writing courses, this handbook provides simple explanations and practical examples for writing and editing problems. It is both a teaching tool in the classroom and a resource book for students and professionals.