Product Description: Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills...read more

Appropriate for media writing courses, this handbook provides simple explanations and practical examples for writing and editing problems. It is both a teaching tool in the classroom and a resource book for students and professionals.

Reaching Audiences: A Guide to Media Writing provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout, while illustrative and specific real life examples provide guidance for writing improvement. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. Recognizing the changing media environment, this book covers a wide range of careers in print, electronic media, public relations, and advertising, illuminating the differences and similarities in writing styles among them.

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

This up-to-date text teaches students how to write, produce and distribute a variety of public relations materials, from news releases and public service announcements to brochures, newsletters, slide presentations and video news releases. While remaining true to the book's original purpose, the second edition forges ahead with coverage of recent advances in technology and changes in the law that have a direct bearing on significant public relations issues. Written for easy reading and comprehension, the text features pedagogy to support its "nuts and bolts" approach.

Product Description: What lies behind our need to rigorously document the thoughts, deeds, images, and sounds of everyday life? And more curiously, why would anyone want to spend time going over such material? At any given point someone is using a pen, a camera, a web cam, or a computer to document with varying degrees of detail, personal thoughts, observations, or glimpses of private space and life...read more

Product Description: Offers a wide variety of assignments dealing with all forms of media. New exercises cover fundamental grammar, AP style, and lead-writing.

Covers parts of speech, sentence structure, agreement, case, passive voice, punctuation, spelling, clarity, sexism, and word-use issues

This up-to-date text teaches students how to write, produce and distribute a variety of public relations materials, from news releases and public service announcements to brochures, newsletters, slide presentations and video news releases. While remaining true to the book's original purpose, the second edition forges ahead with coverage of recent advances in technology and changes in the law that have a direct bearing on significant public relations issues. Written for easy reading and comprehension, the text features pedagogy to support its "nuts and bolts" approach. (view table of contents)

(view table of contents)

An introduction to writing for the media, focusing on school-related publications, radio, and television, and covering such topics as newswriting, photojournalism, media ethics, and new technologies.

Product Description: This unique writing text and workbook format furniahes everything a student needs while learning to write for the mass media. Built around the concept that mass media writing can be enjoyable and rewarding, part one covers writing news stories for both print and broadcast, as well as persuasive writing, advertising, and public realtions...read more

Product Description: This book focuses on the process of writing as well as the finished product. This book illustrates for readers what happens as a story is put together and focuses on the work in progress. The book also offers many examples from all media including interview questions, information-gathering techniques, story beginnings, story structures, and rewrites from the areas of print and broadcast journalism, as well as advertising and public relations...read more

Product Description: A compilation of favorite solos on Irish, Scottish and New England fiddle tunes arranged for banjo by one of America's foremost clawhammer banjoists, Ken Perlman. Formerly published under the name Basic Clawhammer Banjo. In notation and tablature.

Product Description: Because journalism and mass media students need and benefit from writing skills for print-based media, this text first provides a strong foundation in newspaper writing techniques. Following chapters cover other media writing styles and discuss how and why these writing styles differ from (and resemble) newspaper writing...read more (view table of contents, read Amazon.com's description)

Product Description: Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects...read more