A resource for writers in the fields of radio, television, and motion pictures defines technical terms and illustrates the steps involved in scripting for various media

Product Description: Writing for Mass Communication, 2/e helps students develop good basic writing and data gathering skills appropriate for all forms of mass media.

Product Description: A Handy Guide for Aspiring and Practicing Writers! Sandy Pesmen draws on her 20 + years of writing experience to explain how all the basic news vehicles work and how you can put them to work for you and your organization. News releases, feature stories, interviewing, and other informationgathering techniques--"Writing for the Media" explains them all...read more

Media Marketing: How to Get Your Name and Story in Print and on the Air

Discusses writing principles, revision, and research, looks at newspaper and broadcast news writing, advertising, and public relations, and provides examples of good writing and writing exercises

Product Description: This book should be of interest to degree and diploma students taking courses in media writing.

Product Description: Book by Stovall, James Glenn

Product Description: Takes an upbeat approach to discovering the information that mass media professionals require, whether in public relations, advertising, broadcast, or news reporting. It is intended to be of interest to students of journalism and mass communication, newswriting and reporting.

Product Description: This book seeks to lead the student in a unified manner through the entire process of broadcast news gathering and production, although the book has extensive coverage of broadcast newswriting. Beginning specifically in Chapter 5, it approaches writing as one element in a unified process...read more

Product Description: This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex assignments in media work is engagingly detailed in this thought-provoking guide...read more

Product Description: What does TV news have in common with popular romance fiction? Do people interpret the visual element in film and magazines in a similar way to language? This volume provides a broad-ranging and accessible introduction to recent ideas about texts and the complex ways in which they communicate...read more

Product Description: What does TV news have in common with popular romance fiction? Do people interpret the visual element in film and magazines in a similar way to language? This volume provides a broad-ranging and accessible introduction to recent ideas about texts and the complex ways in which they communicate...read more

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Product Description: Book by Mayeux, Peter E., Mayeux, Peter

This up-to-date text teaches students how to write, produce and distribute a variety of public relations materials, from news releases and public service announcements to brochures, newsletters, slide presentations and video news releases. While remaining true to the book's original purpose, the second edition forges ahead with coverage of recent advances in technology and changes in the law that have a direct bearing on significant public relations issues. Written for easy reading and comprehension, the text features pedagogy to support its "nuts and bolts" approach.

Product Description: Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects...read more

Reaching Audiences: A Guide to Media Writing provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout, while illustrative and specific real life examples provide guidance for writing improvement. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. Recognizing the changing media environment, this book covers a wide range of careers in print, electronic media, public relations, and advertising, illuminating the differences and similarities in writing styles among them.

Product Description: Because journalism and mass media students need and benefit from writing skills for print-based media, this text first provides a strong foundation in newspaper writing techniques. Following chapters cover other media writing styles and discuss how and why these writing styles differ from (and resemble) newspaper writing...read more (view table of contents, read Amazon.com's description)

Product Description: A compilation of favorite solos on Irish, Scottish and New England fiddle tunes arranged for banjo by one of America's foremost clawhammer banjoists, Ken Perlman. Formerly published under the name Basic Clawhammer Banjo. In notation and tablature.

Product Description: This book focuses on the process of writing as well as the finished product. This book illustrates for readers what happens as a story is put together and focuses on the work in progress. The book also offers many examples from all media including interview questions, information-gathering techniques, story beginnings, story structures, and rewrites from the areas of print and broadcast journalism, as well as advertising and public relations...read more