Product Description: Book by MCHALE JOHN

Product Description: Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages – for example, television spots, debates, webpages, and acceptance addresses – and media coverage of the campaign...read more

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists―especially at the local level.

Product Description: Campaign 2000 applies the functional theory of political campaign discourse―analyzing how messages acclaim, attack, or defend―to several different forms of campaign communication in the 2000 U.S. presidential primary and general election...read more

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