This fourth edition has been written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes. The key factors driving change, including major technological advances and lowered costs in communications, the emergence of e-commerce, improvements in transportation and logistics, continued lowering of barriers to trade and investment, the growth of international alliances and the increasing globalization of business are examined. This book is focused on primarily on the marketing decisions and management processes involved in developing export and other international marketing operations. While the exporting focus remains for this fourth edition, more extensive material on other forms of entry and methods for evaluating market entry strategy and provided. This text is ideal for undergraduate and postgraduate courses in International Marketing or Export Marketing/International Trade. It can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced practitioners. For tutors there is an Instructor's Manual and overhead transparency files to accompany this text. The Instructor's manual includes, for each chapter, a teaching outline, answers to the end-of-chapter questions, answers to the end-of-case questions, and some objective questions for use in examinations.

Product Description: Provides practical easy-to-implement advice on how to comply with the latest rules and regulations. Shows how to recoup money spent on duty drawbacks. Shows how to get around trade barriers in foreign countries. Shows how to use the internet and other technologies to reduce the cost of exporting...read more (view table of contents, read Amazon.com's description)