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Kristiaan Helsen has written 4 work(s)
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Paperback:
9781118466483 | 6 edition (John Wiley & Sons Inc, February 10, 2014), cover price $291.10
9780470505748 | John Wiley & Son Ltd, May 11, 2010, cover price $319.40
9789990191783 | 4th edition (John Wiley & Sons Inc, January 30, 2007), cover price $0.02
Hardcover:
9781412934282 | Sage Pubns Ltd, January 30, 2009, cover price $185.00 | About this edition: In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.
Product Description: The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing...read more
Hardcover:
9780470119334 | 3 vhs edition (John Wiley & Sons Inc, September 22, 2006), cover price $17.05 | About this edition: The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment.
Hardcover:
9780471353904 | John Wiley & Sons Inc, May 1, 1999, cover price $99.40 | About this edition: The ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment.
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