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Masaaki Kotabe has written 19 work(s)
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Cover for 9780415800938 Cover for 9780471230625 Cover for 9780471372899 Cover for 9780471592884 Cover for 9780470381113 Cover for 9780471755272 Cover for 9781606490358 Cover for 9781412928304 Cover for 9781845421311 Cover for 9781840648362 Cover for 9789681857691 Cover for 9789706860453 Cover for 9780080438979 Cover for 9780324022032 Cover for 9780324072655 Cover for 9780471353904 Cover for 9780631207993 Cover for 9781577181279 Cover for 9781557866943 Cover for 9781557866950 Cover for 9780275956288 Cover for 9780899306674
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Product Description: In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils...read more
By Michael R. Czinkota (editor), Masaaki Kotabe (editor) and Ilkka A. Ronkainen (editor)

Hardcover:

9780415800938 | Routledge, April 11, 2011, cover price $60.00 | About this edition: In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change.

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Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.  The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.”  The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today.  Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal.  Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

Hardcover:

9780471718246 | 3 edition (John Wiley & Sons Inc, September 30, 2005), cover price $133.50 | About this edition: Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.
9780471230625 | 3 edition (John Wiley & Sons Inc, November 6, 2003), cover price $205.90 | About this edition: The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment.
9780471203698 | Updated edition (John Wiley & Sons Inc, November 1, 2001), cover price $92.30 | About this edition: Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.
9780471372899 | John Wiley & Sons Inc, September 1, 2000, cover price $116.45 | also contains Sophie's Tom
9780471592884 | John Wiley & Sons Inc, November 1, 1997, cover price $93.75 | About this edition: Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues.

Paperback:

9780470381113 | 5 pap/psc edition (John Wiley & Sons Inc, January 7, 2010), cover price $274.10
9780471755272 | 4 pck edition (John Wiley & Sons Inc, January 9, 2007), cover price $210.20 | About this edition: Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.
9781428806023 | 3 edition (Academic Internet Pub Inc, October 31, 2006), cover price $38.95

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors. First, the landscape of the global economy changed drastically in the last decade or so. The Asian and Latin American financial crises, the further expansion of the European Union (EU), and the emergence of the BRIC (Brazil, Russia, India and China) as economic powerhouses have occurred during the this period. And most recently, the global financial and economic crisis, caused primarily by the U.S. subprime mortgage loan crisis since late 2008, is ravaging the integrity of the global economy with unprecedented severity. Second, the explosive growth of information technology tools, including the Internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally. On the one hand, everyone seems to agree that business transactions will be faster and more global. As a result, the nature of global supply chain and global trade as managed by multinational firms has fundamentally changed. However, on the other hand, the more deeply we have examined this issue, the more convinced we have become that certain things will not change, or could even become more local as a result of the globalization that the Internet and e-commerce bestow on us. Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization). When the globalization argument (and movement) became fashionable in the 1980s and 1990s, many of us believed that globalization would make global business easier. Doing business beyond national borders, indeed, has become easier, but it does not necessarily mean that customers want the same products in countries around the world. Attention to local market demands remains a global business imperative.

Paperback:

9781606490358 | Business Expert Pr, September 1, 2009, cover price $25.00 | About this edition: The context of international business has evolved over the years, and has always reflected the climate of the time.

Miscellaneous:

9781606490365 | Business Expert Pr, November 1, 2009, cover price $15.00

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Product Description: Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in International Marketing research, with particular emphasis on the conceptual framework and theory development in the field...read more
By Masaaki Kotabe (editor)

Hardcover:

9781412928304 | Sage Pubns Ltd, January 20, 2007, cover price $1510.00 | About this edition: Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in International Marketing research, with particular emphasis on the conceptual framework and theory development in the field.

Product Description: The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing...read more

Hardcover:

9780470119334 | 3 vhs edition (John Wiley & Sons Inc, September 22, 2006), cover price $17.05 | About this edition: The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment.

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Product Description: In this two-volume compilation, Kotabe (international business and marketing, Temple U., US) and Moi (management, U. of Reading, UK) bring together 46 peer-reviewed articles on global supply management from the fields of international business and international management, marketing, strategic management, operations management (including purchasing), and economics...read more
By Masaaki Kotabe (editor) and Michael J. Mol (editor)

Hardcover:

9781845421311 | Edward Elgar Pub, April 30, 2006, cover price $520.00 | About this edition: In this two-volume compilation, Kotabe (international business and marketing, Temple U.

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Product Description: Top scholars in the field of international business contribute to this comprehensive analysis of the current state-of-the-art in IB research. The focus of the book is to examine the current state of international business research from an issue-oriented approach rather than functional approaches that have been characteristic in the recent evolution of the field...read more (view table of contents, read Amazon.com's description)

Hardcover:

9781840648362 | Edward Elgar Pub, April 1, 2002, cover price $146.00 | About this edition: Top scholars in the field of international business contribute to this comprehensive analysis of the current state-of-the-art in IB research.

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Paperback:

9789681857691 | Editorial Limusa S.A. De C.V., January 1, 2002, cover price $57.95

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Product Description: Un curso de administracion de mercadotecnia no debe tratarse como una clase para principiantes. Por otro lado, un texto para los mas altos niveles universitarios no deberia ser escrito como una enciclopedia. Con base en estas ideas los autores logran bala.

Paperback:

9789706860453 | Cengage Learning Latin America, June 30, 2001, cover price $68.95 | About this edition: Un curso de administracion de mercadotecnia no debe tratarse como una clase para principiantes.

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Product Description: The ratification in 1994 of the North American Free Trade Agreement among the United States, Canada, and Mexico awakened them to look to the south of the US border. This book offers an analysis of trade and liberalization movements in Latin America, and explores macro- and micro-financial implications of investing in Latin American countries...read more (view table of contents, read Amazon.com's description)
By Masaaki Kotabe (editor) and Ricardo P. C. Leal (editor)

Hardcover:

9780080438979 | Emerald Group Pub Ltd, May 1, 2001, cover price $150.99 | About this edition: The ratification in 1994 of the North American Free Trade Agreement among the United States, Canada, and Mexico awakened them to look to the south of the US border.

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Product Description: A marketing management course shouldn't be treated like a principles class. And an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780324022032 | 2 sub edition (South-Western Pub, May 1, 2000), cover price $216.95 | About this edition: A marketing management course shouldn't be treated like a principles class.

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Product Description: A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information...read more

Hardcover:

9780324072655 | 2nd edition (South-Western Pub, May 1, 2000), cover price $110.95 | About this edition: A marketing management course shouldn't be treated like a principles class.

Paperback:

9781861525352 | 1 edition (Cengage Learning College, December 1, 1999), cover price $71.95

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Product Description: The ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. This book is the first to offer a true global, as opposed to multinational perspective on marketing...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780471353904 | John Wiley & Sons Inc, May 1, 1999, cover price $99.40 | About this edition: The ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment.

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Product Description: An in-depth understanding of international business is a requirement for any player in today's business world. To excel, one must also possess the ability to understand respond to, and use change effectively. Trends in International Business: Critical Perspectives is designed to provide the right contexts for successful strategy development...read more (view table of contents, read Amazon.com's description)
By Michael R. Czinkota (editor) and Masaaki Kotabe (editor)

Hardcover:

9780631207993 | Blackwell Pub, March 13, 1998, cover price $81.99 | About this edition: An in-depth understanding of international business is a requirement for any player in today's business world.

Paperback:

9781577181279 | John Wiley & Sons Inc, March 13, 1998, cover price $47.95 | About this edition: An in-depth understanding of international business is a requirement for any player in today's business world.

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Hardcover:

9781557866943 | Blackwell Pub, November 1, 1996, cover price $74.95

Paperback:

9781557866950 | Blackwell Pub, November 1, 1996, cover price $10.01

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Product Description: The U.S.-Japan bilateral trade relationship is perhaps the most consequential and the most tumultuous in the world. Government and business leaders devote substantial time and effort to resolving the stream of disputes that arise between the two allies and trading partners...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780275956288 | Praeger Pub Text, August 30, 1996, cover price $138.00 | About this edition: The U.

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Product Description: This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. The author calls this interface issue global sourcing...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780899306674 | Praeger Pub Text, July 1, 1992, cover price $84.00 | About this edition: This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain.

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