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By
Kristiaan Helsen and
Masaaki Kotabe
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Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
January 9, 2007
Pages
682
Binding
Paperback
Edition
4 pck
Book category
Adult Non-Fiction
ISBN-13
9780471755272
ISBN-10
0471755273
Dimensions
1 by 8.50 by 10.75 in.
Weight
2.90 lbs.
Availability§
Out of Print
Original list price
$210.20
§As reported by publisher
Amazon.com says people who bought this book also bought:
If Not You, Who?: It's Your Life; Make it Count | Doing Anthropology in Consumer Research | Strategic Thinking for Advertising Creatives | Marketing Research Essentials | Fundamentals of Corporate Finance | Marketing | Inside the Organization
If Not You, Who?: It's Your Life; Make it Count | Doing Anthropology in Consumer Research | Strategic Thinking for Advertising Creatives | Marketing Research Essentials | Fundamentals of Corporate Finance | Marketing | Inside the Organization
Summaries and Reviews
Editions
Hardcover
3 edition from John Wiley & Sons Inc (September 30, 2005)
9780471718246 | details & prices | 736 pages | List price $133.50
With Kristiaan Helsen |
3 edition from John Wiley & Sons Inc (November 6, 2003)
9780471230625 | details & prices | 768 pages | 8.75 × 11.25 × 1.50 in. | 3.95 lbs | List price $205.90
With Kristiaan Helsen |
Updated edition from John Wiley & Sons Inc (November 1, 2001)
9780471203698 | details & prices | List price $92.30
With Dick King-Smith, Kristiaan Helsen, David Parkins (other contributor), Bernard Cribbins (other contributor) |
from John Wiley & Sons Inc (September 1, 2000)
9780471372899 | details & prices | 739 pages | 8.00 × 10.00 × 1.50 in. | 3.55 lbs | List price $116.45
This edition also contains Sophie's Tom
This edition also contains Sophie's Tom
With Kristiaan Helsen |
from John Wiley & Sons Inc (November 1, 1997)
9780471592884 | details & prices | 712 pages | 8.75 × 10.75 × 1.50 in. | 3.40 lbs | List price $93.75
Paperback
With Kristiaan Helsen |
5 pap/psc edition from John Wiley & Sons Inc (January 7, 2010)
9780470381113 | details & prices | 725 pages | 8.25 × 10.50 × 1.00 in. | 3.16 lbs | List price $274.10
The price comparison is for this edition
With Kristiaan Helsen |
4 pck edition from John Wiley & Sons Inc (January 9, 2007)
9780471755272 | details & prices | 682 pages | 8.50 × 10.75 × 1.00 in. | 2.90 lbs | List price $210.20
With Kristiaan Helsen |
3 edition from Academic Internet Pub Inc (October 31, 2006)
9781428806023 | details & prices | 520 pages | 8.50 × 10.75 × 1.50 in. | 2.55 lbs | List price $38.95
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