Product Description: Book by Woodside, Arch G., Delozier, M. Wayne

Product Description: Book by

Product Description: This sixth volume in the series acts as a handbook for business marketing. Topics covered by the book include strategic management and business marketing, organizational buying in the quality revolution, and effective product decision-making in the industrial environment.

Product Description: To understand international joint ventures (IJV) creation and management one has to know how cross-border firms actually decide to form and operate a new company jointly. One has to be there, say volume editors Woodside and Pitts...read more (view table of contents, read Amazon.com's description)

Product Description: Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it. Readable and in detail, with carefully culled examples that go beyond simple case studies, Dr...read more (view table of contents, read Amazon.com's description)

Product Description: This voluem aims to help increase knowledge, skills and insights into making effective decisions in the bigger hall of marketing management. It contains 17 case studies which are aimed at improving the reader's skills in making and carrying out effective decisions in industrial and business marketing...read more (view table of contents, read Amazon.com's description)

(view table of contents)

Product Description: Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis...read more (view table of contents, read Amazon.com's description)

Product Description: Hardbound. Volume 9 is a feast. The 16 contributions fill the mind with knowledge, skills, and insig.... (view table of contents, read Amazon.com's description)

Product Description: Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services...read more (view table of contents, read Amazon.com's description)

(view table of contents)

Product Description: What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the organization's performance - what actions are counterproductive in helping the organization achieve what really needs to be accomplished? What actions are we not doing now but really should be doing to increase the organization's performance? A fifth, related, sub issue is how to go about finding out what is really happening-what research methods should executives use, as well as avoid using, to go about finding this out...read more

Product Description: Knowledge of consumer psychology and consumer behavior in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003...read more (view table of contents, read Amazon.com's description)

Product Description: Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products...read more

Product Description: Consumers' planned behavior is often very different to what is actually carried out. Consumer plans can relate to four behaviors: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies)...read more

Aiming to promote synergies among culture, work, leisure, tourism and hospitality scholars, this work focuses on examining individuals' and households' lived experiences and their cultural and personal antecedents and consequences.