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Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace
By Banwari Mittal; Arch G. Woodside; Beatty; Morris Holbrook; Priya Raghubir
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Hardcover
Book cover for 9780979133602
 
1 edition from Open Mentis (March 1, 2007)
9780979133602 | details & prices | 709 pages | 8.75 × 11.25 × 1.25 in. | 4.05 lbs | List price $145.00