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By
Geoffrey I. Crouch (editor),
M. Oppermann (editor),
Josef A. Mazanec (editor),
M. Y. Sakai (editor) and
Arch G. Woodside (editor)
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
C A B Intl
Publication date
April 13, 2000
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780851993225
ISBN-10
0851993222
Dimensions
1.25 by 6.25 by 9.50 in.
Weight
1.65 lbs.
Original list price
$230.00
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. The examples included are international in nature and provide a well-balanced book. Authors contributing to the book are well-respected authorities from the UK, USA, Australia, New Zealand and continental Europe.
Editions
Hardcover
The price comparison is for this edition
With M. Y. Sakai (other contributor), M. Oppermann (other contributor) |
from C A B Intl (April 13, 2000)
9780851993225 | details & prices | 6.25 × 9.50 × 1.25 in. | 1.65 lbs | List price $230.00
About: Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure.
About: Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure.
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