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Banwari Mittal has written 6 work(s)
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Cover for 9780979133619 Cover for 9780979133602 Cover for 9780030343360 Cover for 9780071375276 Cover for 9780030980169
cover image for 9780979133619
Product Description: Avery, Jill, Ph.D.
By Avery, Beatty (contributor), Morris B. Holbrook (contributor), Robet V. Kozinets, Ph. D. (contributor) and Banwari Mittal (contributor)

Hardcover:

9780979133619 | Open Mentis, January 31, 2010, cover price $180.00 | About this edition: Avery, Jill, Ph.

cover image for 9780979133602
By Beatty (contributor), Morris Holbrook (contributor), Banwari Mittal, Priya Raghubir (contributor) and Arch G. Woodside (contributor)

Hardcover:

9780979133602 | 1 edition (Open Mentis, March 1, 2007), cover price $145.00

Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs. Its managerial approach focuses on the household consumer and on the business customer. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.

Hardcover:

9780030343360 | 2 edition (South-Western Pub, February 1, 2003), cover price $421.95 | About this edition: Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs.

Paperback:

9781428807044 | Academic Internet Pub Inc, October 31, 2006, cover price $31.95

Hardcover:

9780030351815, titled "Do Not Promote Consumer Behavior" | 1 edition (South-Western Pub, March 15, 2006), cover price $125.95

cover image for 9780071375276
Product Description: In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving market dominance they call ValueSpace—the space that great companies create to deliver their customers the greatest value...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780071375276 | McGraw-Hill, May 1, 2001, cover price $27.95 | About this edition: In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N.

cover image for 9780030980169
Product Description: This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780030980169 | South-Western Pub, July 1, 1998, cover price $240.95 | also contains In the Bag | About this edition: This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy.

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